Yes, You Can Advertise a Dispensary on Google Using Google PPC Search Ads
Advertising CBD on Google and Facebook isn’t easy but it certainly is possible.
In fact, several online sources have said that advertising hemp on Google and Facebook is actually possible.
In this case study, we’ll showcase a Google Ads branded search campaign for a local marijuana dispensary in San Francisco, California, USA.
We were able to get our ads approved, reach over 9,000 highly qualified people, over 1,600 clicks at an average of $0.39/click, and a 5% conversion rate in the first 30-days while coming in under budget!
Due to a mutually signed non-disclosure agreement (NDA) between the client and our agency, the company name and target keywords will not be revealed.
However, all the important stuff – i.e. the Google Ads data and key performance indicators (KPIs) will all be revealed.
Here’s how we achieved a 5% conversion rate (80 conversions), with 9.3k impressions, and a CPA of $8.02, in the first 30-days of the campaign!
Dispensary Advertising – Client Background
Our client is a local cannabis and CBD dispensary in the San Francisco, California region of the USA.
They were interested in growing their business using Google Ads to drive more highly qualified users to their website and to their retail dispensary.
They approached us and asked for our opinion and recommendations to help them achieve their revenue goals.
We suggested a branded Google Ads search campaign, with retargeting using the display ads on the Google Display Network.
The client agreed and we launched an optimized Google Ads campaign, optimized for our client’s dispensary and local market area.
Campaign Summary: Dispensary Advertising on Google – First 30 Days
The following are the key performance indicators (KPIs) for the first 30-days of our dispensary advertising campaign using Google Ads:
Campaign Dates For Case Study:
- June 14, 2019 – July 14, 2019 (30-Days)
- $25 USD per day in media spend = $750 over 30-days
Click-Through Rate & Impressions:
- Clicks: 1,663 in 30-days
- CTR: 17.9% over 30-days
- Impressions: 9,291 in 30–days
Conversion Rate & Cost:
- Total Conversions: 80 in 30-days
- Conversion Rate: 4.9% over 30-days
- Cost Per Conversion/Aquisition: $8.02 over 30-days
Cost Per Click:
- Total Cost: $648.77 for 30-days
- Avg CPM: $69.83 (came in lower than budgeted spend!)
- Avg CPC: $0.39 over 30 days
First 30-Days – Google Ads Dispensary Advertising Report:
The data in the report below shows you a visualization of the key performance indicators for this dispensary advertising campaign on Google.
Interactive Google Ads Report:
The report below is an interactive version of the report above, with the branded keywords missing. You can sort by CTR, CPC, CPA, etc.
We Can Help You With Your Dispensary’s Google Ads Strategy
So see, it is possible to advertise your dispensary on Google, using Google PPC search ads.
However, it’s never guaranteed.
We have been able to run campaigns on Google and Facebook for marijuana and CBD dispensaries, but, we also have had our ads be denied and have been unable to run Google Ads campaigns for other clients.
If you’d like to discuss your dispensary’s marketing and advertising strategy, please call us for a free 30-minute phone consult, or contact us to request a quote.
We’re Ready To Help You Grow!