Vee Popat is a data-driven, Google Analytics & Ads Certified digital marketing professional with 21 years of strategic, hands-on experience.
Vee is the founder of ColaDigital.ca, a boutique digital marketing agency dedicated exclusively to the marketing of marijuana and cannabis-related products and services.
Vee’s career highlights include strategizing, executing, and managing a 5x viral social media marketing campaign for Nightmares Fear Factory, from 2011-2015.
This international social media campaign resulted in a 10,000% increase in website traffic in 30 days, unprecedented growth in social media engagement, international media attention and a significant increase in revenue for his client.
This viral campaign was published in the Hall of Fame section in The Book of Business Awesome by Scott Stratten (@UnMarketing).
His professional background includes over a decade of experience in the Canadian music industry working in media relations, radio promotion, and artist marketing for major & indie labels including Universal Music Canada, EMI Music Canada, Virgin Music Canada, Attic Records, and True North Records.
During Vee’s time in the music business, he made significant contributions as part of a team responsible for crafting innovative marketing and promotion campaigns for independent and multinational artists.
In addition, Vee’s digital marketing related professional experience includes:
Throughout Vee’s 20+ years in marketing, he’s conceived and executed hundreds of radio, television, outdoor, and digital marketing promotions and special events for domestic and international music artists, B2B and B2C companies, and marijuana/cannabis-related businesses.
His initiatives have resulted in co-marketing opportunities, sponsorships, mass exposure, and increased revenue for all of his clients.
Vee’s digital marketing specialties include:
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Don’t take our word for it. Here’s what our clients say about their experience working with Cola Digital.