Growth tracks / Dispensary marketing
Dispensary marketing agency
One Dispensary Marketing Agency for Every Channel
ColaDigital plans and runs the marketing for licensed dispensaries, delivery-only services and dispensary groups, in the US and across Canada. One plan covers:
- Google Maps and local SEO
- ads on the networks that accept cannabis
- email and texts that bring shoppers back
- social posts and the site they land on
You work with Vee Popat directly, from the first review to the monthly call.
Most dispensaries start with local SEO at $2,000 a month, then add ads, email or social once tracking shows where buyers come from. Fees are in US dollars, Canadian dispensaries get a CAD quote, and every price sits on our pricing page.
Example layout
More online purchasers for a dispensary web shop over two months of SEO, rising from 62 to 105. Read the case study
100+ cannabis clients since 2017
What a Dispensary Marketing Agency Does
A dispensary marketing agency runs your local search, Google Maps listings, ads, email, texts and social posts from one plan, so every channel pushes the same locations, products and promotions. At ColaDigital, most dispensaries begin with local SEO from $2,000 a month (USD) and add channels when the numbers back them. Google and Meta won't run ads that sell THC products in the US, so the paid side mostly uses cannabis-friendly display and video networks.
Trusted by Cannabis Brands, Retail Operators, and Growth-Focused Teams
Every logo represents a business that trusted ColaDigital with an important part of its growth. Some engagements focused on SEO, others on advertising, consulting, technical strategy, or long-term marketing support, but every relationship started the same way: understanding the business first before recommending a solution.
Results from Three Dispensaries
+96%Online revenue at a dispensary with an online shop of its own, from $4,793.88 to $9,388.27, in the 60 days starting August 16, 2025, against the 60 days before. Read the case study
3.9%Ecommerce conversion rate for a two-location dispensary, alongside 9,877 website visits from February through April 2021, reported through Google Ads and Analytics. Read the case study
80Conversions over 30 days for a San Francisco dispensary’s Google Ads in mid 2019, at an average of $0.39 a click. Read the case study
All three asked us not to name them. Google's cannabis rules have changed since 2019, so read the San Francisco result as proof of the tracking and landing-page work, and ask us what your market allows today.
Vee Popat helps you decide which two or three marketing channels your dispensary should focus on first. By month three, he'll walk you through your first report on a call. He's been in search marketing for 22 years and in cannabis for nine, and his team helped a dispensary increase its online revenue 96% in 60 days. Read more about Vee
What We Run for Dispensaries, with Prices
You don't need every channel. Most dispensaries do better with two or three run properly than with six run thin. Here's what we offer and where each one fits.
Local SEO and Google Maps
Profiles, listings, reviews, location pages and menu pages for every dispensary you run. Usually the first fix, since it's where nearby shoppers choose.
From $2,000 a month per location
Display, Video and CTV Ads
Ads on cannabis-friendly display, video and streaming TV networks, aimed at adults near you, reported by the clicks, menu visits and orders we can track.
$7 to $9 CPM, with media spend on top
Google Search Ads
Authorized Canadian retailers can join Google's Search-only cannabis pilot through December 31, 2026. In the US, we check what Google permits before you spend.
From $1,000 a month, ad spend extra
Email and SMS
Welcome flows, new-drop alerts and win-backs for opted-in customers, through Klaviyo and Alpine IQ. You reach past buyers without paying for the click again.
From $600 a month
Organic Social
Monthly Instagram and Facebook posts built from what's new on your shelves and your events, with no prices or purchase links, checked against Meta's rules and your market's.
$950 to $1,750 a month
Websites and Menu Pages
A new dispensary site, or category and location pages added to yours, built so Google can read your menu.
$5,000 to $10,000+ for a new site
Each channel is priced on its own and quoted in USD, and Canadian dispensaries get a CAD quote. The pricing page shows the usual combinations.
Inside the ad rules. Many states restrict how deals and discounts can be advertised, and texts need recorded opt-in and an age check, or carriers start filtering them. Each campaign gets checked against the rules where you operate, and we flag anything your compliance lead or lawyer should read before it runs. See what each market allows in our ad rules summary by state. Our guides to US dispensary marketing rules by state and Canadian cannabis rules by province go market by market.
Works with Dutchie, Jane, Cova, Flowhub and LeafBridge
We won't ask you to switch platforms. The menu is usually where tracking breaks: orders placed inside an embedded menu often don't reach your analytics, so the ads and emails that drove them look like they did nothing.
So we check how your menu loads, whether Google can see your categories and products, and whether each order can be traced back to the channel that sent the shopper.
How One Promotion Runs Across Every Channel
Say a new brand is landing on your shelves. Planned together, the channels hand off to each other like this:
- 1Two weeks outa product or category page goes live, so Google and your ads have somewhere useful to send people
- 2One week outyour Google Business Profile gets a post and fresh photos, and email subscribers get a heads-up
- 3Launch daya text to customers who opted in, social posts with no prices, and display ads around each location
- 4The week afterwe compare menu visits, orders and redemptions by channel, so the next promotion goes to whatever earned it
Discounts have their place on a slow weekday. When every channel shouts the same percentage off, though, regulars learn to wait for it. I'd rather see fewer promotions with a real reason behind them, like a new brand, a local event or a holiday.
Visibility review
Have Vee Review Your Dispensary’s Marketing
Share your site and the channels you're paying for. Vee checks where your shoppers come from, what each channel costs you and which one he'd fix or cut first.
Which Channel Comes First for Your Dispensary
In our 2026 dispensary search study, local independents took the #1 spot in 21 of 35 cities, so a single dispensary can beat the chains. What changes is the order you do things in.
A Dispensary About to Open
Get your Google Business Profile verified, your location page live and an email sign-up working before the doors open. Ads can wait until you know what your first customers buy.
One Established Dispensary
Fix your Google listing and where it sends shoppers, then add email or texts so the customers you already win come back. Paid ads come third, once tracking works.
Several Locations or Delivery
Each location needs its own listing, page and line in the budget, so a slow location's numbers don't get buried under a busy one's. Delivery adds service-area pages and its own ad targeting.
Your First 90 Days with ColaDigital
I won't promise sales numbers inside 90 days. What you should have by day 90 is tracking you believe and an honest read on which channel deserves more money.
- 1Weeks 1 and 2Audit every channel and set up tracking from search and ads through to the menu order. You get a written plan with a cost for each channel
- 2Month 1Fix Google profiles, listings and location pages, and add email and SMS sign-ups. You get data you can trust to judge the rest
- 3Months 2 and 3Launch the channels in your plan, starting with the one most likely to pay back. You get your first monthly report, plus a call with Vee to go through it
- 4Every month afterMove budget toward what produces orders and cut what doesn’t. You get one report that covers every channel
Is ColaDigital Right for Your Dispensary?
Nobody can legitimately promise sales figures, or ads the platforms won’t accept. Here’s what you do get, and who we work best with.
One Person Accountable
The person on your monthly call is the person deciding where your budget goes. You won't be passed to a new account manager every quarter.
Prices Before the First Call
You'll know each channel's fee before we talk. It's on the site in USD, and Canadian quotes are done in CAD.
Reports in Plain English
One monthly report covers every channel, written so you can act on it without a glossary.
100+ Cannabis Clients
Dispensaries, delivery services, brands and B2B suppliers across North America, since 2017.
Where We Do Our Best Work
- Licensed dispensaries paying for two or more channels with no single view of what works
- Owners who’ve been running promotions themselves and want the hours back
- Dispensary groups that need results reported location by location
- Delivery services competing on speed and service area
- New licensees planning the marketing for opening month
We’re Not the Right Fit If
- You want guaranteed sales figures
- You want ads the platforms don’t allow
- You’re a cannabis brand selling across a whole state, where Cannabis SEO is the better starting point
Client Testimonials
What Working With ColaDigital Feels Like
Results matter, but so does the experience of working together. Long-term partnerships are built on communication, practical advice, transparency, and delivering work that consistently moves the business forward. Here’s what some of our clients have shared about working with ColaDigital.
Do Yourself a Favour and Hire Cola Digital!
“Do yourself a favour and hire Cola Digital. They are amazing to deal with and get results for your business.”
Best SEO Services for the Cannabis Industry!
Vee is awesome, super honest and a nice guy. He goes above and beyond. Best SEO services for the cannabis industry.
Price + personality + expertise all line up very well for us!
Price + personality + expertise all line up very well for us.
We highly recommend ColaDigital to anyone looking for a reputable and trusted marketing company who knows what they are doing!
We highly recommend ColaDigital to anyone looking for a reputable and trusted marketing company that knows what they are doing.”
More on Dispensary Marketing
Read these before you hire anyone, us included. Our 2026 dispensary search study covers 39 US cities.
Dispensary Marketing FAQs
How much does dispensary marketing cost?
Our fees start at $600 a month for email and SMS and $2,000 a month for dispensary SEO. Ads carry a management fee plus whatever you spend on media. Dispensaries running two or three channels with us usually pay $2,500 to $7,500 a month in fees. Those figures are USD, and we quote Canadian dispensaries in CAD.
Can my dispensary advertise on Google or Facebook?
In the US, neither Google nor Meta will take ads for THC products. Canada is different: Google's Search-only cannabis pilot runs through December 31, 2026 and is open to authorized private retailers. Organic cannabis posts on Instagram and Facebook still face restrictions, so we check each one for sales offers, product promotion and your local rules before it goes up.
What marketing works best for a single dispensary?
For most single-location dispensaries, the first job is the Google Business Profile and what shoppers see after they tap it. Then come email and texts to bring customers back. Display ads nearby help once you can measure what they drive.
How do I get more sales at my dispensary?
Start with one check: search "dispensary near me" from a block away and see where your listing sends people. If shoppers land on your homepage instead of the menu and hours for that location, fix that first. Then make sure your menu passes orders to your analytics, so you can see which marketing actually sells.
How long before dispensary marketing pays off?
Ads and texts bring traffic within days, though it takes a few weeks of data to know whether it's profitable. Google profile fixes often show up in weeks. SEO usually takes months, which is why most plans run both.
Do you need a long contract?
Organic social has a three-month minimum, then goes month to month. SEO is month to month from the start, and you can cancel with 30 days' notice. Your written quote lists the terms for every channel.
Do you market dispensaries in Canada?
Yes. We work with dispensaries in both countries. Canada's Cannabis Act restricts promotion more than most US state rules do, so Canadian plans lean on search, email to opted-in adults and Google's pilot where a dispensary qualifies.
Can you guarantee more sales?
No, and be careful with any agency that does. We publish what our clients got, with dates, and we tell you what we expect from your market once we've seen your numbers.
Find Out Which Channels Are Paying for Themselves
Tell us about your dispensary and your current marketing spend. Vee replies with what he’d keep, fix or drop.
- Send your site, your locations and what you spend on each channel
- Vee checks every channel and your tracking himself
- You get a written plan with a price for each channel
Rather talk it through?
Request Your Visibility Review
Vee reads each request and replies himself.