Welcome to Cola Digital

Cannabis Marketing & Dispensary SEO

Cannabis & CBD Advertising, Copywriting, Blog Content Writing

Experienced Cannabis Marketing

Highly experienced Cannabis Marketing, SEO Google Advertising, & CBD Marketing Agency since 2017.

We Provide Results & ROI!

Our clients typically see a 58% average boost in SEO/keyword rankings and a 225% increase in e-commerce sales in a 3-6 month project.

Data-Driven Cannabis Marketing

We use data-driven digital marketing & highly experienced execution to amplify the online presence of hundreds of Cannabis & CBD companies worldwide.

Do You Want More Traffic?

Get Your FREE Website SEO Analysis Today!

Strategic Cannabis Marketing Agency

Cannabis Marketing Experts Since 2004!

Dispensary SEO Experts Since 2017!

Cola Digital is North America’s most experienced boutique cannabis marketing, dispensary SEO and CBD advertising agency since 2017. Our dispensary SEO experts have been “doing SEO” since 2004.

We are exclusively focused on cannabis marketing. This includes cannabis marketing,  cannabis SEO, dispensary SEO marketing, and digital advertising for cannabis, CBD, and Delta-8 products. We work with B2B & B2C companies in North America, the UK, and the EU.

Our analytics-focused & data-driven cannabis marketing & dispensary SEO team will expertly implement a cannabis or CBD SEO keyword strategy on your website & develop, execute, and manage your blog content marketing strategy.

Not only do we have decades of experience with cannabis marketing & SEO but we are also experts with SEM and paid advertising. Our CBD advertising team will implement hyper-targeted cannabis advertising with Google Ads, Bing Ads, & programmatic display/banner advertising & retargeting on geo-targeted popular websites.

What We Do

Our Cannabis Marketing Tactics

Our cannabis marketing agency specializes in cannabis & CBD SEO, Dispensary Marketing, Google Ads, Display Ads, and Content Writing for B2B & B2C companies.

SEO

No BS. No tricks. No spammy backlinks. Just transparent, credible tactics with over 20 years of SEO experience.

Technical SEO​

Improve page speed and all core web vitals, fix all website SEO and page indexing errors and overall improve user experience.

Link Building​

Improve page speed and all core web vitals, fix all website SEO and page indexing errors and overall improve user experience.

Content Writing

Build trust with unique & professional SEO copywriting for THC, CBD, and other cannabinoids for your website or blog.

Google Ads

Hyper-targeted search advertising focused on driving bottom-of-the-funnel traffic to your website or landing page to boost sales.

Programmatic Display Ads

Contextual advertising & retargeting with display/banner ads or video ads on popular mainstream websites.

Ready To Get Started?

You have questions about cannabis marketing and CBD advertising. We have the answers to help you grow your business.

Contact us for a no-obligation consultation or request a quote.

Let's Start a Conversation!

I am interested in:

our Cannabis Marketing Conversion Funnel

At ColaDigital, we redefine CBD and cannabis marketing by adopting a comprehensive strategy that nurtures your business’s growth. Our innovative digital marketing techniques cater to every step of the consumer journey and sales funnels, ensuring tailored and exceptional results.

Customer Stage

Cannabis Marketing Tactics

WHY WORK WITH OUR CANNABIS MARKETING AGENCY

What Makes Our Cannabis Marketing Agency Different?

Our clients typically see a 225% increase in E-commerce sales and a 32% average boost in keyword rankings and website traffic within 3 months of a comprehensive digital marketing & SEO strategy.​

We’re based in Canada and have extensive experience working with cannabis & CBD companies worldwide. We successfully execute and manage customized cannabis SEO and dispensary marketing strategies in Canada, the USA, the UK, and several countries in the EU.​

We successfully advertise cannabis THC products, medical marijuana (MMJ), CBD, and Delta-8 products for a wide variety of clients using Google Ads, Bing Ads, native/sponsored content ads, and programmatic display advertising & retargeting.

We’ve created profitable sales & marketing funnels for several businesses directly selling cannabis, hemp, and CBD online (and in stores) as well as a handful of ancillary companies that are also involved in cannabis & hemp worldwide.​

We understand cannabis SEO, dispensary marketing, and CBD marketing. You can trust that your company’s digital marketing strategy is executed and managed by a super passionate team about cannabis, educating customers, and growing the industry.​

We know what works and what doesn’t. We’ve served 100s of clients including companies involved in recreational cannabis, retail dispensaries, medical cannabis (MMJ), hemp, CBD, and Delta-8.

Our Cannabis Marketing Agency Tech Stack

Just some of the digital marketing tools we use to optimize your cannabis marketing and ROI.

Case Studies & Success Stories

We proudly present real-life success stories that exemplify the remarkable results achieved through our cutting-edge cannabis marketing strategies. Learn how we propelled dispensaries to new heights, skyrocketed CBD brands to unparalleled online visibility, & helped cannabis entrepreneurs unlock their full potential.

Join 100+ cannabis, dispensary & CBD companies who trust Cola Digital with their cannabis marketing & SEO strategy.

Client Testimonials

What People Say About Our Work

Don’t take our word for it. Here’s what our clients say about their experience working with Cola Digital.

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Do Yourself a Favour and Hire Cola Digital!
We have used Cola Digital for more than a year, Vee Popat and his team Cola Digital are amazing to deal with and get results for your business. I would not hesitate to recommend anyone (and have recommended several companies) to Cola Digital if they are looking to grow their business with help of SEO and digital marketing. Do yourself a favour and hire Cola Digital!
Dhwanit Modi
Owner | The6ixCannabis.ca | Ajax, ON
Daniel-Lynes
Best SEO Services for the Cannabis Industry!
“Vee is awesome, super honest and a nice guy. He goes above and beyond, I would definitely recommend him to others. Best SEO services for the Cannabis industry. Thank you!”
Daniel Lynes
Co-Owner | TheBakeryCannabis.ca | Toronto, ON
danodan
Price + personality + expertise all line up very well for us!
“I wanted to share that we've gone with an agency out of Canada that has built a Hemp/CBD/Cannabis client practice. They don't do anything else. Price + personality + expertise all line up very well for us.”
Daniel Stoops
Founder & COO | Danodan.com | Portland, OR, USA.
don-henke
We highly recommend ColaDigital to anyone looking for a reputable and trusted marketing company who knows what they are doing!
We recently hired Vee and his team at Cola Digital to be in charge of our SEO and blog content services. We wanted a company that was knowledgeable in the cannabis space and could tailor our marketing strategies to coincide with where the industry is and where it is headed. After roughly 5 months of working with ColaDigital, we can confidently say that we made the right choice and we have seen more traffic to the site and more leads coming in. We highly recommend ColaDigital to anyone looking for a reputable and trusted marketing company who knows what they are doing!”
Don Henke
Sales Manager | MMI Agriculture
matt-nasca
Thank you very much for being easy to work with!
Thank you very much for being easy to work with, that has been such a help during the crazy past couple of months launching our CBD brand.
Matt Nasca
Matt Nasca | E-Commerce Manager | Hempulent CBD
maryann
You have been a joy to work with. Thank you!"
"Vee, I want to thank you for following thru on all the things you said you would do. We have used companies like yours before and it was a bust! You have been a joy to work with. Thank you!"
Maryann Stanger
Owner | Zatural.com
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Vee and His Team at ColaDigital Are Outstanding!
"Vee and his team at ColaDigital are outstanding! Vee delivers on everything he says he will- a big plus in this online world with so many flies by night operations. We have contracted ColaDigital for multiple engagements- all are delivered by the date promised; a very organized and well-planned organization. Looking forward to working with Vee and his team for the long term!"
Aaron Byers
Co-Owner, cvBotanicals.com
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I Have The Utmost Confidence In ColaDigital
Vee and his team have been instrumental in growing my conference and expanding our reach to new audiences. They were patient with my learning curve, very accessible, responsible in handling my account budget and thorough in their reporting. I have the utmost confidence in ColaDigital.ca to help us achieve our marketing goals.
Glenna Cairnie
Canadian Greenhouse Conference
mhc
ColaDigital Can Help You Accomplish Your Goals
Vee and his team at ColaDigital.ca bring energy and creativity to everything they do. From community management to web design, to performance marketing, I can trust ColaDigital.ca to bring fresh thinking and strategy to the table. A huge benefit of working with ColaDigital.ca is their ability to dissect the customer experience, whether it be online or offline. Through analysis and collaboration ColaDigital can help you accomplish your goals, whether your goal is to acquire new customers or sell more to existing, ColaDigital.ca have the strategic thinking to help you stand out from the crowd.
Mick Higgins
CMO, Caddle Inc.
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Viral Marketing Done Right!
I’ve been around the viral marketing scene for almost 20 years, and what Vee has done with Nightmares is at the top of my list of amazing. So good in fact, that I spotlighted him in one of my books as the example of how to do viral marketing right. Besides being a good guy and smart as a whip, he understands community and viral marketing better than most.
Scott Stratten
@UnMarketing
Our Blog

Cannabis Marketing Insights

Marketing a Dispensary in the USA or Canada: Frequently Asked Questions Answered Running and marketing a dispensary in a legal state is exciting! You’re offering...

Revolutionizing Cannabis E-commerce: The Ultimate Solution for Dispensary Revenue Growth Is your retail cannabis dispensary website stuck with an outdated embedded menu?  Is your current...

Drive Traffic, Boost Sales: 11 Expert Tips to Maximize Your Presence on Google Maps If you are to buy weed from a local cannabis store...

FAQs for Cannabis Marketing

A cannabis marketing agency can significantly help boost brand visibility through a variety of strategic cannabis digital marketing strategies tailored specifically for retail cannabis stores, MSOs, and online weed dispensaries. Here are 5 key cannabis marketing strategies that any retail, online, or B2B cannabis business should implement to improve revenue :

1. SEO and Content Marketing

The following 3 cannabis SEO tactics should be fundamental to your dispensary's cannabis marketing strategy.

Optimized Website Content:

Creating high-quality, SEO-optimized content that answers your most frequently asked questions and provides valuable information (and local information if you operate retail stores) to cannabis consumers.

Local SEO for Dispensaries:

Focusing on local search optimization along with local content to ensure your cannabis brand appears in local search results and on Google Maps in the local 3-pack is especially important for retail dispensaries.

Blog Posts and Articles:

Regularly publishing informative and engaging blog posts about cannabis-related topics, trends, strain reviews, and local news to attract organic traffic.

2. Social Media Marketing

Platform Selection:

A cannabis marketing agency will help you choose the right social platforms that align with your brand's target audience and comply with cannabis advertising regulations.

Engaging Cannabis Content:

Cannabis marketing experts will create visually appealing and engaging content, including images, videos, and stories, to build a strong online presence.

Influencer Partnerships:

Cannabis marketing agencies regularly collaborate with cannabis influencers to reach a broader audience and build credibility, making them a vital asset for this step of your dispensary marketing.

3. Email Marketing

Dispensary Newsletter Campaigns:

A cannabis dispensary marketing agency can help you by populating and managing regular email newsletters that educate readers on weed deals, promotions, dispensary updates, and educational content that keeps your audience engaged.

Segmentation:

Dispensary marketing experts are experienced with tailoring email content to different segments of the audience based on their preferences and purchase behaviours.

4. Paid Advertising

Compliant Cannabis Advertising:

Our cannabis marketing agency has extensive experience navigating the complex regulations surrounding cannabis advertising to create compliant ad campaigns on platforms like Google, Facebook, and specialized cannabis advertising networks.

Targeted Campaigns:

Our cannabis advertising team uses data-driven strategies to target the right audience with specific ads that drive traffic and conversions.

5. Customer Engagement and Loyalty Programs

Loyalty Programs:

A cannabis marketing agency will use its previous experience with dispensary marketing tactics to help strategize how best to implement loyalty programs that reward repeat customers and encourage continued patronage.

Customer Feedback:

Another dispensary marketing tactic is actively seeking and responding to customer feedback to improve products and services and build a loyal customer base. An experienced cannabis marketing agency can help with this. By leveraging these 5 strategies, your dispensary marketing agency can help boost brand visibility, attract new customers, and establish a strong presence in the competitive cannabis market.

Most every Canadian province and legal US state is crowded cannabis market. The number of licenced retail cannabis stores and legacy MoMs/online weed dispensaries is overwhelming in many regions. 

So, for your online dispensary or retail pot shop to stand out, you need a strategic approach that combines branding, quality, and customer engagement. 

First, developing a unique brand identity is crucial. This means having a distinctive logo, colour scheme, and brand voice that resonates with your target audience. 

Your cannabis brand should tell a compelling story that connects emotionally with target consumers, making it memorable and relatable. 

This is where cannabis SEO and creating high-quality local content that gets indexed by Google becomes as crucial as your brand identity.

Cannabis product quality is another significant differentiator. Ensuring your products are of the highest quality and backed by rigorous testing can set your brand apart. 

We recommend highlighting your certifications, product lab results, and customer reviews as these all can build trust and establish your brand as a go-to option. 

Transparency about sourcing, ingredients (terpenes), and manufacturing processes also plays a key role in gaining customer loyalty.

Effective use of different marketing channels is essential. Utilizing social media, influencer partnerships, and engaging writing/publishing helpful content can amplify your brand’s reach. 

Showcasing your brand’s unique attributes through visually appealing and informative posts helps attract and retain customers. 

Additionally, offering exceptional customer service, loyalty programs, and personalized experiences can further distinguish your brand in a competitive market.

Focusing on these marijuana marketing strategies can help a cannabis brand carve out a unique niche in the market.

Hiring a specialized cannabis marketing agency offers several unique benefits compared to a general marketing firm. 

First and foremost, a specialized cannabis dispensary marketing agency has in-depth knowledge of the industry, including its regulations, trends, and consumer behaviours. 

This expertise allows them to craft targeted marketing strategies that comply with legal requirements and resonate with your specific audience.

Cannabis marketing firms also have experience with popular, lucrative, high-volume keywords that can help boost your store’s online visibility which can lead to skyrocketing revenue.

Another advantage is their experience with cannabis-specific SEO and digital marketing techniques. 

Dispensary marketing agencies understand the nuances of cannabis SEO, such as the most effective keywords, content strategies, and backlink opportunities to boost your online visibility. 

We are also adept at navigating cannabis advertising restrictions on platforms like Google and Meta, ensuring your cannabis advertising campaigns reach the right audience without violating policies.

Specialized cannabis marketing agencies also offer tailored services that address the unique challenges faced by cannabis brands. 

We provide solutions specifically designed for the cannabis sector, from creating engaging content that educates and attracts consumers to developing brand identities that stand out in a crowded market. 

Their deep industry connections can also facilitate partnerships and collaborations that further enhance your brand's reach and credibility.

Lastly, working with a specialized cannabis marketing agency means you benefit from their focused attention and passion for the cannabis industry in the USA and Canada. 

We are dedicated to staying updated on industry developments and trends, ensuring your marketing strategies are always cutting-edge and effective. 

By partnering with a cannabis marketing expert from ColaDigital, you gain a competitive edge that helps your brand grow and thrive in this dynamic market.

Cannabis SEO can significantly enhance the visibility of your dispensary’s products online by implementing targeted SEO strategies designed to improve search engine rankings. 

The first step involves thorough keyword research to identify the terms and phrases potential customers use when searching for cannabis products. 

A cannabis SEO strategy integrates these keywords into your website’s content, meta tags, and product descriptions, ensuring your site appears in relevant search results and making it easier for customers to discover your products in online searches.

Optimizing on-page elements is another crucial aspect. This includes refining title tags, meta descriptions, headings, and images to align with SEO best practices. 

High-quality, keyword-rich content is essential for boosting organic traffic. 

Blog posts, guides, and product reviews that provide valuable information and engage readers not only enhance your site's SEO but also establish your brand as a credible source in the cannabis industry.

Building backlinks from reputable websites is also key to improving visibility. 

When authoritative sites link back to your content, search engines view your site as more trustworthy and relevant, leading to higher rankings. 

A cannabis SEO agency can develop a strategic backlinking plan to add to your cannabis marketing, reaching out to industry-related websites to secure these valuable links and drive additional traffic to your site.

Local SEO is particularly beneficial for dispensaries looking to attract nearby customers. 

By optimizing your Google My Business profile, encouraging customer reviews, and ensuring your dispensary is listed in local directories, cannabis SEO helps you appear prominently in local search results. 

This targeted approach increases your chances of attracting customers who are ready to purchase, ultimately boosting your online visibility and driving sales.

Content marketing can dramatically improve a dispensary’s online presence by offering informative and engaging content that attracts and retains customers. 

Creating educational blog posts and articles about cannabis benefits, usage tips, and industry trends helps establish your dispensary as a knowledgeable and reliable resource. 

This not only enhances your SEO performance but also fosters trust with your audience, encouraging them to return to your site for more information.

Leveraging visual content on social media platforms like Instagram, Facebook, and TikTok is another effective strategy. 

High-quality images, videos, and infographics that highlight your products, share customer experiences and announce promotions can significantly increase your reach and engagement. 

By regularly posting visually appealing content, you keep your audience interested and encourage them to explore your offerings both online and in-store.

Email newsletters offer a direct way to connect with your customers. 

By sending out regular updates featuring special offers, new product announcements, and informative content, you keep your audience engaged and informed. 

Personalized email campaigns can drive traffic to your website, boost online sales, and remind customers to visit your physical dispensary.

Incorporating user-generated content, such as customer reviews and testimonials, adds authenticity and relatability to your brand. 

Encouraging customers to share their positive experiences on your website and social media not only enhances your credibility but also provides fresh, relevant content that appeals to potential customers. 

These diverse content marketing tactics collectively strengthen your online presence, attract new visitors, and build a loyal customer base.

SEO is a game-changer for any cannabis marketing agency, helping to boost your weed dispensary’s visibility, attract more customers, and drive sales. 

By conducting thorough keyword research and optimizing your content with terms like "dispensary near me," "cannabis stores near me," "weed delivery near me," and many other relevant, high-volume keywords, our cannabis SEO experts ensure your website ranks higher in search results and you sell more weed online. 

This type of cannabis marketing makes it easier for potential customers who want to buy weed in your city to find you online and buy from your online dispensary website or retail store.

Local SEO is vital for attracting nearby customers and should be included in your dispensary SEO strategy. 

Our cannabis SEO experts use local SEO techniques to get your dispensary featured in the Google Local 3-Pack. This makes your business easily accessible with top results, complete with directions and reviews. 

Additionally, we create high-quality, engaging content that resonates with your audience and boosts your SEO, establishing your dispensary as a trusted authority in the cannabis industry.

Other key components of our cannabis dispensary SEO strategy include on-page SEO optimization, quality backlink building, and mobile optimization. 

We ensure every aspect of your website, from meta tags to mobile usability, is optimized for search engines. Regular SEO audits and adjustments keep your strategy effective and adaptive to changing algorithms. 

Partnering with a specialized cannabis marketing agency like ours leverages these strategies to enhance your online presence and grow your business.

Understanding the latest trends in cannabis consumer behaviour is essential for dispensaries, weed stores, and cannabis marketing agencies looking to stay ahead. 

One key trend is the shift towards health and wellness. Consumers are increasingly seeking cannabis products that promote relaxation, pain relief, and overall well-being. 

Cannabis brands, retail stores, and online dispensaries that emphasize natural ingredients, sustainable practices, and health benefits are gaining traction in the market.

Another significant trend is the rise of cannabis edibles and beverages. As more consumers look for smoke-free alternatives, the demand for gummies, chocolates, drinks, and other ingestible products has surged. 

Offering a diverse range of high-quality edibles along with in-depth consumer education will attract new customers and cater to existing ones looking for variety and discretion in their cannabis consumption.

Personalization and customization are also becoming important. Consumers want products tailored to their specific needs and preferences, whether it's a particular strain, flavour, or dosage. 

Brands and dispensaries that leverage data to offer personalized recommendations and create unique, customer-centric experiences are seeing increased loyalty and engagement.

If you’re using an embedded menu, you don’t really own your data. Someone else has access to it as well. If this concerns you, please see the alternative to embed menus for cannabis website development for dispensaries.

Lastly, digital engagement and e-commerce are on the rise. With more consumers shopping online, having a strong digital presence is crucial. 

This includes user-friendly websites, robust e-commerce platforms, and active social media profiles. 

Engaging SEO-optimized content, seamless online shopping experiences, and responsive customer support can significantly enhance consumer satisfaction and drive sales in the evolving cannabis market.

If you don’t know already - there is an alternative to your embedded menu.

A cannabis marketing agency can significantly enhance a dispensary’s online presence by combining specialized marijuana marketing strategies and industry expertise. 

One primary way is to optimize your website for search engines. Our cannabis marketing agency conducts thorough keyword research and implements cannabis SEO best practices to ensure that your dispensary ranks higher in search results. 

This increases visibility and attracts more organic traffic, making it easier for potential customers to find you.

A solid implementation of cannabis SEO will significantly amplify your dispensary's online presence, boost search engine rankings, and increase daily store revenue. 

Content creation is another crucial aspect. A specialized cannabis marketing agency can produce high-quality, engaging content that resonates with your target audience. 

This includes blog posts, product descriptions, and educational articles that not only improve your dispensary’s SEO but also position your brand as a trusted authority in the cannabis industry. 

Regularly updating your website with fresh, relevant content keeps visitors engaged and encourages them to return.

Social media management is also vital in today’s digital landscape. A cannabis marketing agency can help you establish a strong presence on platforms like Instagram, Facebook, and TikTok. 

By creating compelling posts, running targeted ads, and engaging with followers, we boost your brand’s visibility and foster a community around your dispensary. 

Social media also provides an excellent platform for showcasing promotions, new products, and customer testimonials.

Finally, a cannabis marketing agency can enhance your online presence through local SEO strategies. 

We can help you dominate local search results by optimizing your dispensary’s Google Business Profile, encouraging customer reviews, and ensuring your dispensary is listed in relevant directories. 

This is especially important for attracting nearby customers and ensuring your dispensary stands out in the local market. 

Overall, their expertise and tailored strategies provide a comprehensive boost to your online presence, driving traffic and increasing sales.

Dispensary marketing agencies play a pivotal role in driving foot traffic to your weed store by implementing targeted and effective cannabis digital marketing strategies. 

One of the primary ways they achieve this is through local SEO optimization. A specific and unique local SEO strategy for each of your retail locations.

By ensuring your dispensary appears at the top of local search results and in the Google Local 3-Pack, we make it easy for nearby customers to find you. 

This includes optimizing your Google Business Profile (GBP), encouraging positive reviews, and using daily lined posts on your GBP with geo-targeted keywords that attract local traffic.

Content marketing is also crucial for increasing foot traffic. 

Agencies can produce high-quality, relevant content that showcases your dispensary’s unique offerings and expertise. 

Blog posts, videos, and newsletters that feature product highlights, customer stories, and educational content not only attract online visitors but also encourage them to visit your physical location. 

By positioning your dispensary as a trusted resource, you build a loyal customer base that is more likely to visit in person.

Lastly, promotional events and partnerships can significantly boost foot traffic. 

Cannabis dispensary marketing agencies can also identify and collaborate with local businesses and influencers to create cross-promotional opportunities. 

These efforts create buzz and excitement, making your dispensary a go-to destination for both existing and new customers. 

By leveraging these strategies, cannabis dispensary marketing agencies effectively increase foot traffic and drive sales.