Marijuana and Cannabis Advertising on Google Search – Case Study

Case Study: How To Advertise Cannabis Products and Services on Google Search PPC Ads. Google Ads for cannabis retail. Google ads for dispensary marketing. Cola Digital Cannabis Marketing Agency Canada and USA.

How We Promote Marijuana & Cannabis With Google PPC Text Advertising

This cannabis marketing case study will discuss how we have been able to advertise marijuana and cannabis marketing services with a test campaign using Google PPC ads.

If you’d like to read about how we have been able to advertise medical cannabis on Facebook, please read or download our 2017 Case Study and 2018 Case Study.

As a cannabis marketing agency, my team and I are in the same boat as you when it comes to advertising cannabis on social media or promoting MMJ on Google and YouTube.

Your cannabis business and ours has several strict advertising regulations when it comes to marijuana marketing.

In order to grow our respective businesses, some form of marketing and promotion is necessary. So how can we promote cannabis to people who are ready to buy our cannabis-related products and services?

Our cannabis marketing agency has been testing cannabis advertising campaigns using Google PPC ads to promote our marijuana marketing services since the end of October 2017.

This case study will summarize our Google PPC cannabis advertising strategy and show you how we used search marketing to drive highly qualified traffic to our website in 8-10 weeks.

Executive Summary – Cannabis Advertising on Google

  • Campaign Dates: October 24, 2017 – January 17, 2018 (ongoing)
  • Campaign Medium: Google Search Network – PPC Advertising
  • Paid Search Marketing KPIs:
    • Total Clicks:                                                  350 (24% of website traffic)
    • Total Impressions:                                      13,662
    • Click Through Rate (CTR):                       2.24%
    • Average CPC:                                              $5.76
    • Total Website Visits:                                  350
    • Average Pages Viewed/Session:              2.15
    • Average Time on Website:                        1:36
    • Total Cost:                                                  $1,762.11
    • Total Conversions:                                     8

Samples of Our Google PPC Text Ads

We tenaciously tested various types of search-based text ads using different language and copywriting tactics.

We submitted over 60 different ad variations and went through a few rounds of disapprovalsfrom Google.

Our ad copywriting team continued to tweak our ad copy until we had 59 of our ads approved!

The following ads are a sample of some of our cannabis PPC ads that are shown on desktop and mobile views.

Cannabis Advertising on Google With Desktop PPC Ads

Sample Cannabis Ads on Google Mobile

Let’s Advertise Your Dispensary or Cannabis Business on Google

So you can see it is possible to advertise cannabis services on Google using creative copywriting. Now is a super great time for you to test Google Ads to market your dispensary or cannabis business.

Social media advertising for dispensaries is also an option. We can help you amplify your Facebook and Instagram content through managed social media advertising campaigns promoting your cannabis products and services.

To see some past examples of cannabis advertising, read our case studies on how to advertise medical cannabis on Facebook.

If you’re ready to get started with your cannabis marketing and advertising campaign please reach out today by using the form below.

We’re ready to help you grow!