It’s challenging to market and promote cannabis and CBD products using popular digital platforms like Google & Facebook/Instagram. So, as an experienced cannabis marketing agency, we’ve detailed 7 cannabis marketing services that are essential for an effective cannabis marketing mix.
7 Cannabis Marketing Services To Grow Your Dispensary or CBD Business
Are you ready to start marketing your dispensary or ancillary cannabis business with effective cannabis marketing services designed to grow your business?
In an era where the scent of opportunity wafts through the air, the cannabis industry has sprouted as a thriving garden of innovation and entrepreneurship. As businesses in the CBD and marijuana realms continue to flourish, the need for a carefully curated marketing strategy has taken center stage.
Navigating this verdant terrain successfully requires more than just a green thumb; it demands a deep understanding of the distinctive challenges and burgeoning opportunities that come with promoting cannabis-related products.
The question is, what specific cannabis marketing services are available, affordable, and profitable for your unique cannabis business?
This comprehensive article will be your compass through the labyrinth of cannabis marketing services, guiding you towards the most effective strategies to help your business not only survive but truly blossom in the ever-evolving landscape of CBD and marijuana marketing.
From compliance with intricate regulations to cultivating brand recognition, we’ll unveil the strategies and tools essential to your journey in this vibrant and rapidly growing market.
So let’s get started reviewing the top compliant cannabis marketing service that have helped numerous cannabis businesses (CBD & THC) reach their goals.
What Cannabis Marketing Services Do You Need in Your CBD & Marijuana Marketing Mix?
In the dynamic universe of cannabis marketing and cannabis marketing services, the quest for visibility, website traffic, and sales remains a formidable challenge for dispensaries and CBD businesses.
To navigate this dynamic terrain successfully, cannabis marketing agencies employ a suite of digital marketing tactics that are as diverse as the industry itself.
From the foundational strategies of Cannabis SEO, CBD SEO, and Local SEO for dispensaries to the more dynamic realms of email marketing, Google Advertising, and Programmatic Display advertising, these tactics play a pivotal role in amplifying brand awareness, driving website traffic, and ultimately boosting sales.
In this section, we dig deep into 7 crucial cannabis digital marketing approaches, uncovering their unique nuances and how they harmonize to help cannabis & CBD businesses thrive in the ever-evolving and highly regulated landscape.
Whether you’re seeking to increase your digital presence, engage your audience, or reach new heights of online visibility, these cannabis marketing services offer the essential ingredients for success in the world of cannabis marketing.
Let’s get started and discuss each of these cannabis marketing services and why they matter to marketing your business.
1. Cannabis SEO & CBD SEO: A Cornerstone of Digital Success
Search engine optimization (SEO) is the backbone of any successful digital marketing strategy for cannabis-related businesses. For dispensaries, CBD brands, and marijuana-focused ventures, optimizing their online presence is paramount to increasing visibility and driving organic traffic.
This tactic is one of the most popular of our cannabis marketing services.
Cannabis SEO and CBD SEO strategies revolve around leveraging the right keywords, optimizing website structure, and creating high-quality, informative content. These tactics not only help your website rank higher in search engine results but also establish your authority in the cannabis domain.
In a world where online searches are often the first step in a consumer’s journey, a strong online presence is key to success.
For online dispensaries and CBD businesses, this means ensuring that potential customers can easily find your products, while for retail cannabis stores, it’s about drawing local traffic to your physical locations. In all cases, SEO is the compass that guides potential customers to your doorstep.
On-Page and Off-Page SEO: Crafting a Complete Strategy
On-page SEO involves optimizing various elements within your website to enhance its search engine ranking.
This includes meticulous keyword research and integration, meta tags, and header tags to improve the relevance of your content to search engine algorithms. For cannabis businesses, on-page SEO ensures that your products, services, and relevant information rank highly in search results, making it easier for customers to discover your offerings.
Off-page SEO, on the other hand, revolves around activities outside your website. It includes building a solid backlink profile, cultivating your online reputation through social media, and collaborating with influencers.
In the cannabis industry, these cannabis marketing services can be critical.
Establishing high-quality backlinks from reputable cannabis-related sources not only boosts your website’s authority but also helps you stay ahead of the competition.
Furthermore, the sensitive nature of the cannabis industry underscores the importance of a positive online reputation, making off-page SEO efforts essential for building trust among potential customers.
Link Building: Nurturing Online Authority
Link building is a vital component of any cannabis SEO strategy. In this context, it’s not just about accumulating as many links as possible, but about acquiring high-quality, relevant, and authoritative backlinks.
In the world of cannabis marketing services, these backlinks often come from reputable cannabis industry publications, government websites, or respected organizations in the field. These endorsements help search engines understand the credibility of your business, which in turn can lead to higher rankings in search results.
A comprehensive link building strategy can, over time, significantly boost your website’s visibility and credibility, ensuring that potential customers view your offerings with trust and authority.
Content: The Heart of Cannabis SEO & CBD Marketing
In the digital realm, content is king, and this adage holds true for the cannabis industry. High-quality, informative, and engaging content not only helps educate your audience but also plays a pivotal role in SEO and other cannabis marketing services.
Cannabis-related content, be it articles, blog posts, product descriptions, or videos, should be optimized with relevant keywords and should cater to the needs and interests of your target audience. This not only improves your search engine rankings but also positions your brand as a valuable resource in the industry.
Educational content that addresses the benefits, uses, and potential side effects of cannabis and CBD products can establish your authority in the field, making customers more likely to turn to your business for their needs.
Content is not just a means of informing; it’s a means of establishing trust and credibility in the world of cannabis marketing.
2. Local SEO for Retail Dispensaries
Local SEO is a cannabis marketing service exclusively for retail CBD and cannabis stores and is a vital strategy due to its unique role in the highly regulated cannabis industry. It helps dispensaries comply with local laws by effectively communicating their location and adherence to regulations.
Furthermore, it plays a crucial role in capturing local foot traffic and boosting sales by ensuring that the store appears prominently in local search results.
To benefit from local SEO, retail cannabis stores should optimize their Google Business Profile listing, incorporate location-specific keywords into their content, maintain consistent NAP citations (Name, Address, Phone number), build local backlinks from reputable sources, and ensure their website is mobile-friendly.
These cannabis marketing tactics not only enhance local authority but also improve visibility and accessibility for potential customers, ultimately contributing to the store’s success in a competitive marketplace.
In a highly competitive and regulated industry like cannabis retail, the effective use of local SEO tactics can be the difference between obscurity and prominence.
By following these strategies, dispensaries can not only navigate the complexities of the cannabis landscape but also establish a strong online presence that attracts local customers, builds trust, and ensures their long-term success. Make sure Local SEO is part of your dispensaries tool kit of cannabis marketing services.
3. Email Marketing & Newsletters = Customer Loyalty
Email marketing is vital to the success of cannabis dispensaries and CBD businesses, providing a direct and personalized channel to connect with their target audience. The inbox, in particular, is a treasure trove for cannabis and CBD marketing, offering a unique space to cultivate customer loyalty and stimulate online sales.
One of the remarkable attributes of email marketing is its high engagement rates in the cannabis industry. It’s not uncommon to witness open rates exceeding 21.5% and click-through rates (CTRs) reaching 4-5%.
These figures highlight the efficacy of email campaigns in capturing the attention of your audience. With such compelling statistics, email marketing becomes a crucial avenue for reaching out to potential and existing customers, fostering brand loyalty, and nurturing relationships that can lead to long-term customer retention.
The role of email marketing goes beyond mere numbers. It empowers cannabis and CBD businesses to establish themselves as trusted industry authorities.
By consistently delivering valuable content, such as educational materials, product updates, and exclusive promotions, these companies not only keep their audience informed but also create a sense of excitement around their products. This results in customers turning to them as a reliable and valuable source for their cannabis and CBD needs.
Email marketing has consistently proven to be a high-return investment for cannabis and CBD businesses. With an average ROI of $38 for every $1 spent on email marketing, the potential for growth and profitability is undeniable.
This approach allows these businesses to increase brand awareness, drive online sales, and most importantly, develop strong and lasting relationships with their customers, ultimately becoming a trusted partner on their cannabis and CBD journey.
We offer email marketing as part of our stack of cannabis marketing services.
I strongly advise considering outsourcing this cannabis marketing service due to the expertise needed for setting up and optimizing a Google Ads account, especially in the context of cannabis advertising where there’s a risk of your Google account being suspended.
That being said, it’s wise to have a backup plan for your cannabis marketing efforts and to incorporate another reliable cannabis marketing service in your toolkit in case Google Ads doesn’t yield the desired results.
For example investing more in SEO and content creation or using the other cannabis and CBD advertising tactics we outline below: Native/Sponsored Content ads and Programmatic Display ads.
5. Native Advertising For Cannabis & CBD Companies
Native advertising is a recommended digital marketing tactic for cannabis dispensaries and CBD businesses, as it provides an effective way to build brand awareness and trust while often being more cost-effective than Google search advertising.
Native advertising seamlessly blends in with the content of a website or platform, making it less intrusive and more engaging for the audience.
In the cannabis industry, where regulations and stigma can be significant hurdles, native ads can subtly introduce products or services to the target audience without appearing overly promotional.
What makes native advertising especially cost-effective is its ability to reach a highly targeted audience. By placing content on platforms that cater to cannabis enthusiasts or health-conscious consumers, businesses can maximize their advertising budget and connect with potential customers genuinely interested in their offerings.
This precision in targeting ensures that the ad spend generates a higher return on investment, making native advertising an appealing option for those looking to boost brand awareness and trust in the cannabis and CBD market.
Here are 2 examples of what 3rd party native ad platforms say about their respective cannabis & CBD advertising services:
Mantis influences the world’s largest audience of millennials interested in cannabis, yoga, music, wellness, and other real life content. We know our audience and what makes them tick; work with us to share your company’s message.
- 500 publishing partners in their network
- 35M unique views per month
- 100M impressions served per month
- Top 100 network via Quantcast
Outbrain’s partners include news and media publishers such as CNN, US Weekly, MSN, WSJ, and The Guardian, as well as lots of more niche sites, including sports, entertainment, finance, health, and technology. Their ad units will usually be found as recommendations in the footer of the page and marked with the Outbrain logo.
- 275B monthly recommendations
- 80% of the world’s premium publishers
If you’d like more information on 3rd party native advertising on these platforms please see How To Advertise Marijuana Products Using Native Advertising Networks.
6. Programmatic Display Advertising for Cannabis & CBD Marketing
Programmatic Display Advertising offers a dynamic and data-driven approach to digital marketing, making it an invaluable tool for both emerging and established CBD companies and cannabis dispensaries.
Here’s a more in-depth look at why it’s beneficial for these businesses to utilize this tactic to enhance brand awareness, increase website traffic, and boost online sales.
Precise Audience Targeting: Programmatic display advertising allows CBD companies to target specific demographics, interests, and behaviors of potential customers. This level of precision ensures that your ads are displayed to those who are most likely to be interested in your CBD products. This not only increases the relevance of your marketing efforts but also minimizes wasted ad spend on reaching uninterested audiences.
Visual Impact: Display ads are visually appealing and allow for more creative and engaging content. For CBD companies, this is especially advantageous as it enables them to effectively convey the benefits and uniqueness of their products. High-quality visuals and compelling messaging in these ads help educate potential customers, instill trust, and leave a lasting impression.
Brand Recognition: Building brand awareness is crucial for CBD companies, especially newcomers trying to carve out their place in the market. Programmatic display advertising exposes your brand to a broader online audience, fostering recognition and trust. Existing CBD companies can further solidify their brand presence and maintain a consistent flow of traffic.
Driving Website Traffic: By strategically placing display ads on relevant websites and platforms, CBD companies can significantly boost their website traffic. An influx of visitors to your site provides ample opportunities for engagement, conversion, and online sales.
Cost-Efficiency: Programmatic display advertising can be cost-effective due to its precision targeting. Instead of casting a wide net, you can focus your budget on reaching those most likely to convert. This maximizes the return on investment, making it a sensible choice for CBD companies seeking to achieve their marketing goals without excessive spending.
In essence, programmatic display advertising empowers CBD companies to efficiently expand their online presence, connect with a larger and engaged audience, and establish or reinforce their brand’s trustworthiness.
For newcomers, it’s an avenue to create a strong entry into the market, while for established businesses, it’s a means of maintaining consistent brand visibility and growing online sales. By embracing this digital marketing tactic, CBD companies can effectively navigate the competitive landscape and achieve their marketing objectives.
7. Content Marketing: Blog Content Writing For CBD & Cannabis
Blog content serves as a highly recommended digital marketing tactic for cannabis dispensaries and CBD companies, delivering a multifaceted approach to enhancing online visibility, cultivating brand trust, driving website traffic, and ultimately boosting online sales.
Through educational blog articles, these businesses can address common questions and concerns, positioning themselves as reliable sources of information in the cannabis and CBD space. This educational content effectively builds trust with potential customers and offers them valuable insights into the products.
Furthermore, blog content can be strategically optimized for search engines (SEO), ensuring that it ranks well in search results. By targeting relevant keywords and phrases, these articles attract organic traffic from users actively seeking cannabis or CBD information.
Consistency in publishing high-quality articles keeps the audience engaged and nurtures trust over time. Engaged readers are more likely to consider the company when making purchasing decisions.
Blog content also offers opportunities for social sharing, potentially extending your reach and increasing brand visibility. By subtly integrating calls to action within the articles, these businesses can guide readers toward exploring their product offerings, further driving conversion opportunities.
To maximize the benefits of blog content, it’s crucial to work with experienced cannabis copywriters who can navigate the industry’s unique challenges and leverage SEO optimization effectively.
In summary, a well-executed blog content strategy is a cornerstone of success for cannabis dispensaries and CBD companies, establishing them as trusted authorities, driving website traffic, and ultimately increasing online sales.
Typically, we offer blog content writing as part of our cannabis marketing services in our SEO program.
We Can Help You With Experienced Cannabis Marketing Services
So now you have some decent background on effective cannabis marketing services that can be used to grow your dispensary or cannabis ancillary business. Which ones do you feel will be most profitable for your business?
If you’re willing to accept the risks involved with using digital advertising to market and promote cannabis, we’ve done it before and can help you navigate those murky waters.
If you’re sold on the long-term strategy of using SEO to build a conversion funnel by boosting brand awareness and increasing your hyper-targeted website traffic, we are Google Analytics certified search marketing professionals and can help you implement a proper cannabis SEO strategy on your website.
Our content marketing team is made up of experienced cannabis content writers and SEO professionals who can research and write SEO optimized blog content to increase your website traffic from organic search.
Regardless of what kind of marijuana marketing you need, when it comes to any of the cannabis marketing services mentioned above, we can provide strategic consultation and managed services.
Please contact us for a free consultation to discuss your cannabis project or to request a quote.
We’re Ready To Help You Grow!