Case Study

New Jersey Dispensary SEO Case Study: Hello High’s Google Search Clicks Grew 633%

Case study illustration: Dispensary SEO, Hello High Google Search clicks up 633% across two six-month periods

Delivery and local search results, August 2025 to January 2026, compared with February to July 2025

Google Search clicks to Hello High’s website rose from 8,989 to 65,890 between two consecutive six-month periods of ColaDigital’s SEO engagement. That’s a 633% increase. Search impressions, the number of times Hello High appeared in Google results, rose from 1.07 million to 6.14 million over the same comparison.

Both periods sit inside our engagement with Hello High, which ran from August 2024 through January 2026. That makes this a comparison of two stages of the work rather than a before and after, and the later six months were far stronger.

Hello High is a licensed dispensary in Hammonton, New Jersey, serving delivery customers across southern New Jersey. Local and delivery searches were a major part of our SEO work.

For a dispensary that delivers, the opportunity reaches well past the shoppers who already know where the storefront is. Someone searching from Cherry Hill, Vineland, Atlantic City, or another South Jersey community is trying to find a dispensary that can actually serve their address.

Hello High’s Search Results at a Glance

Google Search Result Earlier Six Months Later Six Months Change
Clicks 8,989 65,890 +633%
Impressions 1,070,460 6,140,629 +474%
Average Google position across the site 35.92 19.55 About 16.4 positions closer to the top
Click-through rate, the share of appearances that earned a click 0.84% 1.07% +0.23 percentage points

Source: Hello High’s Google Search Console property, web search. Earlier period: February 1 to July 31, 2025. Later period: August 1, 2025 to January 31, 2026. Both periods are inside the ColaDigital engagement. These are search results, not sales, order, or customer totals.

010,00020,00030,00040,00050,00060,00070,000Google Search clicks8,989February 1 toJuly 31, 202565,890August 1, 2025 toJanuary 31, 2026
Google Search clicks to Hello High’s website in two six-month periods. Both periods are inside the ColaDigital engagement. Source: Hello High’s Google Search Console, web search.

Delivery Search Traffic Grew Too

The delivery searches are the part of this result I’d study first, because they’re what a shopper types when they want cannabis brought to their door.

We picked out eight specific delivery searches that clearly show someone looking for cannabis delivery in New Jersey. Together, they produced 1,934 clicks in the later six months, compared with 289 in the earlier six.

That’s a 569% increase.

05001,0001,5002,000Google Search clicks289February 1 toJuly 31, 20251,934August 1, 2025 toJanuary 31, 2026
Clicks from eight selected New Jersey delivery searches in the same two periods, up 569%. Those 1,934 clicks are about 2.9% of the website’s total clicks in the later period. Source: Hello High’s Google Search Console, web search.

Those 1,934 clicks are about 2.9% of the 65,890 clicks Hello High’s whole website earned in the later period. They’re a focused slice of the traffic and don’t explain the whole 633% increase.

“Weed delivery nj” was the largest phrase. It rose from 167 to 1,189 clicks and accounted for about 62% of the increase across the eight searches. The other seven still grew from 122 to 745 clicks, so the result wasn’t confined to one phrase.

Five of the eight searches averaged position 3 or better in the later period. This comparison is about clicks, though, so I wouldn’t present it as eight ranking wins. The claim the data supports is simpler: these delivery searches sent far more Google traffic to Hello High.

Eight New Jersey Delivery Searches

Search Earlier Clicks Later Clicks Later Average Position
weed delivery nj 167 1,189 4.53
nj weed delivery 39 245 7.48
nj weed delivery service 22 143 2.96
weed delivery new jersey 13 135 5.15
marijuana delivery nj 22 72 2.39
cannabis delivery nj 9 68 2.78
weed delivery south nj 16 50 1.28
dispensary delivery nj 1 32 2.30

These are eight specific delivery searches we selected, and they aren’t every search connected with cannabis delivery.

Delivery Pages for New Jersey and Individual Communities

Hello High also earned search traffic through delivery pages for New Jersey as a whole and for individual communities.

Twelve selected delivery pages generated 5,611 Google Search clicks in the later six months, about 8.5% of the website’s 65,890 clicks. That 8.5% is a share of the website’s total clicks in the later period, not a share of the growth.

Delivery Page Later-Period Clicks
New Jersey weed delivery 1,131
Gloucester Township weed delivery 999
Atlantic City weed delivery 717
Cherry Hill weed delivery 679
Mount Laurel weed delivery 419
Vineland weed delivery 376
Egg Harbor Township weed delivery 314
Wildwood weed delivery 235
Ocean City weed delivery 218
Hamilton Township weed delivery 197
Millville weed delivery 166
Voorhees weed delivery 160
New Jersey weed delivery1,131
Gloucester Township weed delivery999
Atlantic City weed delivery717
Cherry Hill weed delivery679
Mount Laurel weed delivery419
Vineland weed delivery376
Egg Harbor Township weed delivery314
Wildwood weed delivery235
Ocean City weed delivery218
Hamilton Township weed delivery197
Millville weed delivery166
Voorhees weed delivery160
Google Search clicks for twelve selected Hello High delivery pages from August 1, 2025 to January 31, 2026, totaling 5,611. That’s about 8.5% of all clicks the website earned in those months, a slice of total traffic rather than of the increase. These page totals overlap with the search totals above and can’t be combined. Source: Hello High’s Google Search Console, web search.

The search and page totals overlap, so they should never be added together.

What These Results Mean for Dispensary Operators

If your dispensary delivers beyond its immediate neighborhood, I’d start with three questions:

  1. Which cities and townships can we actually deliver to today?
  2. When shoppers in those areas search for weed delivery, do they find us?
  3. Can they quickly tell that we serve their address and how to order?

To see where you stand now, open the Performance report in Google Search Console, filter the searches by the town names you serve, and compare the last three months with the three before.

In Hello High’s results, the statewide delivery search produced the most clicks of the eight, and the community pages added meaningful traffic of their own. That’s the balance I’d look for. The statewide opportunity matters, and so do the towns where your customers actually live.

I wouldn’t read this as a reason to add more location pages just for the sake of it. A delivery page only helps if it’s accurate and specific to a place you genuinely serve.

What the Data Shows and What It Doesn’t

The verified result is a large increase in Google Search clicks and visibility in the later stage of the engagement, including substantial growth across eight selected New Jersey delivery searches, plus search traffic to twelve delivery pages.

Search Console can’t tell us which single piece of SEO work produced which part of the increase, or how much came from everything else that affects search results.

We aren’t publishing revenue, order counts, or customer totals, and these figures don’t show how many more delivery orders Hello High received.

That’s as far as I would take the claim.

“Vee provides awesome SEO work!”

Hello High logoPhon Malone, Hello High, a South Jersey dispensary

Talk to Vee About Your Dispensary’s Delivery Searches

If your dispensary delivers across several communities, bring me your website and the areas you currently serve. We can look at where you appear in Google, where shoppers may be finding competitors instead, and what’s worth looking at first. You can also read how we approach New Jersey cannabis marketing.

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