How To Rank #1 in the 3-Pack with GBP Page Optimization for Dispensaries
If you have a retail cannabis dispensary, CBD, or Delta 8 store and are curious about GBP page optimization for dispensaries, I got you!
In this case study, I review how we achieved the #1 spot in the Google Local 3 pack for our client’s CBD, Delta 8, & Delta 9 retail store in Dallas, Texas.
Our client is a shining example in the CBD Delta 8 e-commerce and retail space in the USA. They have not only established a thriving website and store in Dallas, Texas, but also managed to stand out among their competitors.
They specialize in CBD, CBD mushrooms, Delta 8, and Delta 9 products, making their website and retail dispensary a go-to spot for these popular and lucrative cannabis products.
They cater to customers both online, reaching Texas and neighbouring states, and through their retail store in Dallas.
Right now, their spotlight products are Delta 8 tinctures, disposable vapes, D8 edibles, and Delta 9 edibles.
Our Client’s Goal:
Our client was eager to boost revenue from both their website and retail store sales and was confident in our cannabis SEO program for GBP page optimization for dispensaries.
They want to dominate the Google 3-pack in Dallas for local searches related to Delta 8 and Delta 9 products.
So, they reached out to our team of cannabis local SEO experts to help them skyrocket their revenue and secure the #1 spot for these three keywords:
- Buy Delta 8
- Delta 8 products near me
- Delta 8 edibles
Before we kicked off our program for GBP page optimization for dispensaries, they weren’t ranking in the 3-pack for any of these target keywords.
In just under 45 days, we smashed their goals, boosting online and in-store revenue while ranking in the local pack for all 3 target keywords and clinching the #1 spot for each one!
Keep reading to discover how we achieved this and how our GBP local SEO optimization for cannabis dispensaries can do the same for your Google Business Profile page.
The Problem
Our client had a few hurdles for our cannabis SEO experts to clear to get their website appearing in local searches and to rank their GBP page in the 3-pack for local searches targeting Delta 8 and Delta 9 products.
Here’s what we were up against:
- They weren’t ranking in the local 3-pack for any of their target keywords, stuck at #4 or #5 at best and as low as #21.
- Their brand name mentions “CBD” but not Delta 8 or Delta 9, making it tough for Google to recognize that they sell Delta 8 THC products alongside CBD.
- Most competitors have brand names with Delta 8 or Delta 9, making it easy for Google to see their relevance for these products.
- This makes it simpler for these competitors to rank in the 3-pack for local D8/D9 searches.
- In Texas, especially the Dallas-Fort Worth area, many “smoke shops” and gas stations sell Delta 8 and Delta 9, heightening the competition.
Next, I’ll explain how we got our client into the top three and all the way to #1 in the local 3-pack for their target keywords.
The Solution: Our GBP Page Optimization for Dispensaries
Our cannabis SEO agency delivers a comprehensive local cannabis SEO strategy designed to boost your revenue by enhancing search engine rankings for your website and e-store, and elevating your GBP page in the local 3-pack.
Local SEO targets both your domain/website and your Google Business Profile page.
This is the ultimate solution for any cannabis dispensary, CBD company, or Delta 8 business with an e-commerce website and a local retail store.
We also offer an alternative options for dispensaries on a tight marketing budget who are focused only on thier GBP page climbing the ranks in the Google 3-pack.
If this is you, we offer a specialized local SEO strategy focused solely on your GBP page.
The goal of this dispensary local SEO program is to get you into the 3-pack and, within 60 days or less, secure the #1 position for your target keywords.
Our client chose our comprehensive SEO package, which includes our GBP local SEO program.
In this case study, I’ll focus exclusively on our GBP local SEO program and how we managed to get our client into the #1 spot on the local map for their target keywords in under 90 days!
The Results of our GBP Local SEO Program for Dispensaries
We did it! We secured our client the #1 position on the local map for each of their target keywords!
Below you’ll see the data spotlighting the position of their GBP page in the local 3-pack for each target keyword.
How To Read The Data in the Images:
The images you see below are the positions in the 3-pack over a 60-90 day period, within a 5-mile radius of our client’s retail store in Dallas, Texas.
Note that the image is a gif and cycles through different images per date.
Note the date at the top center of the image.
Please keep in mind and understand that it is quite normal to see fluctuations in all Google organic and local 3-pack rankings.
Delta 8 Products Near Me
The Result:
Our program for GBP page optimization for dispensaries secured the #1 spot for many areas within a 5 mile radius of our client’s retail store in less than 60 days, for this target keyword!
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Target Keyword: Delta 8 Products Near Me
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Position on April 5, 2024: Between #4 to #21
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Position on May 27, 2024: #1 to #3!
Delta 8 Edibles
The Result:
Our program for GBP page optimization for dispensaries secured the #1 spot for many areas within a 5 mile radius of our client’s retail store in less than 60 days, for this target keyword
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Target Keyword: Delta 8 Edibles
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Position on March 20, 2024: Between #7 to #8
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Position on May 24, 2024: #1 to #3!
Buy Delta 8
The Result:
Our program for GBP page optimization for dispensaries secured the #1 spot for many areas within a 5 mile radius of our client’s retail store in less than 60 days, for this target keyword.
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Target Keyword: Buy Delta 8
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Position on March 20, 2024: Between #7 to #8
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Position on May 27, 2024: #1 to #3!
Conclusion: Our Program for GBP page Optimization for Dispensaries Works!
In summary, our client faced significant challenges in ranking their website in organic search and their GBP page in the local 3-pack for Delta 8 and Delta 9 products.
Their brand name’s focus on “CBD” and the intense competition in the Dallas-Fort Worth area made it difficult to break into the local 3-pack for their target keywords.
However, by leveraging our comprehensive local SEO strategy, we were able to overcome these hurdles.
Our approach included a robust cannabis SEO strategy targeting both the client’s website and GBP page.
The goal was clear: to enhance their online presence, boost their rankings, and ultimately increase revenue from both online and retail sales. We focused on securing top positions for critical keywords like “Buy Delta 8,” “Delta 8 products near me,” “Delta 8 edibles,” “Delta 8 Dallas,” “Buy CBD gummies,” and “CBD store.”
Within 45 days, our efforts paid off.
The client not only appeared in the local 3-pack but also achieved the #1 spot for all six target keywords.
This rapid success translated into increased visibility, higher traffic, and boosted sales for both their e-commerce site and physical store.
Our case study demonstrates the effectiveness of a well-executed local SEO strategy in the highly competitive cannabis market.
By optimizing both the website and GBP page, we were able to achieve remarkable results quickly.
If you’re looking to dominate local searches and elevate your business to the top of the local 3-pack, our cannabis SEO agency has the expertise to make it happen.
Reach out to us to discover how we can help your business achieve similar success.
