Growth tracks / Cannabis advertising
Cannabis advertising agency
Cannabis Advertising Agency for Google, Meta and Streaming TV Ads
ColaDigital runs paid campaigns for cannabis brands, dispensaries, medical card clinics and companies that sell to the cannabis industry, in the US and Canada. Our campaigns run on:
- Google Search, where your business qualifies
- Meta ads for the offers Meta accepts
- display, video and streaming TV ads through networks that allow cannabis advertisers
- the landing pages and tracking behind every ad
Vee Popat plans each campaign with you and walks you through the numbers every month. He's run cannabis ads since 2017.
Fees start at $1,000 a month for Google Ads and $2,000 for Meta management, and your ad spend goes straight to the platforms. Display and streaming TV ads run $7 to $9 for every 1,000 times your ad is shown, plus media. Everything's in USD, Canadian accounts are quoted in CAD, and the pricing page has the details.
From our published case study. No ad disapprovals in four months.
Conversions in three months of Google Ads for Green Team Doctors, which serves medical card patients in Utah and Ohio, at $20.58 each. Read the case study
100+ cannabis clients since 2017
What a Cannabis Advertising Agency Does
A cannabis advertising agency plans and runs paid ads for cannabis businesses on the platforms that will accept them, checks each ad against the platform's rules before it goes in, and tracks which ones bring in customers. What's allowed depends on the platform and the market: Google and Meta turn down ads that sell THC in the US, while medical card clinics, suppliers that sell to cannabis businesses and some Canadian retailers can often run search ads. At ColaDigital, managing a Google Ads account costs from $1,000 a month (USD), with ad spend billed by Google. Over a four-month stretch, Texas 420 Doctors logged 1,580 qualified leads from the search and social ads we built for them.
Trusted by Cannabis Brands, Retail Operators, and Growth-Focused Teams
Every logo represents a business that trusted ColaDigital with an important part of its growth. Some engagements focused on SEO, others on advertising, consulting, technical strategy, or long-term marketing support, but every relationship started the same way: understanding the business first before recommending a solution.
Paid Campaign Results, with Costs and Dates
1,580Qualified leads in four months of ads for Texas 420 Doctors, who run medical cannabis evaluations. Google Search brought 847 at roughly $31 apiece and Meta 733 at roughly $13. Read the case study
16%Conversion rate on Green Team Doctors’ Google Ads from April to July 2023, with clicks averaging $3.24, down from $7.42 with the agency before us. Read the case study
57Qualified leads in Labstat’s first month of Google Ads. The cannabis testing lab paid $89 per acquisition, with a 4.1% lead conversion rate. Read the case study
$6,800+In online sales from a mail-order cannabis seller's first month on Google Ads: 34 orders, each costing $70.42 to acquire. Read the case study
Texas 420 Doctors, Green Team Doctors and Labstat agreed to be named. The mail-order retailer asked us not to name it. Costs per lead differ a lot by offer, which is why we show each one instead of an average.
Where Cannabis Businesses Can Advertise, and What We Run There
Most of the work in cannabis advertising is picking the right platform for what you sell. Here's how it usually breaks down:
Google Search
Who can usually advertise: Medical card clinics, telehealth, labs, equipment brands and other businesses that serve the industry. In Canada, authorized retailers and licensed producers in Google’s cannabis pilot (Search only, until December 31, 2026)
What we run: Search campaigns, landing pages, call and form tracking
$1,000 a month and up, plus spend
Meta (Facebook and Instagram)
Who can usually advertise: Eligible clinics, telehealth providers, industry suppliers and event advertisers, depending on the offer, ad content, destination and Meta’s current policies
What we run: Lead campaigns with creative checked before it goes in for review
$2,000 a month and up, plus spend
Display, Video and Streaming TV
Who can usually advertise: Brands, dispensaries and delivery services, on networks that accept cannabis and serve adult audiences
What we run: Ads on websites, inside articles, in online video and on streaming TV, shown to adults near you
$7 to $9 per 1,000 times your ad is shown, plus media
Not sure which group you're in? That's the first thing Vee's ad account review answers.
Display, Video and Streaming TV Ads for Cannabis Brands
When Google and Meta won't take the ad, ad networks that work with cannabis usually will. We buy ad space on websites, inside articles, in online video and on streaming TV through networks that allow cannabis advertisers, aim the ads at adults near your dispensaries or in your delivery area, and report the clicks and site visits they bring back.
We've run display and video campaigns for Vape & More, Zour/Stash, Legal High and Ice Kream Shop. See how programmatic advertising works, including the publishers and formats.
How We Keep Cannabis Ads Approved
One rejected ad costs you a day. Repeated rejections can get the whole ad account suspended, and getting it back is slow. We check each campaign against the platform's rules before submission to reduce the risk of rejection:
- No product photos, prices or buy-now wording in Google or Meta ads. We advertise the appointment, the service, the event or the brand
- Landing pages that match the ad, with an age gate where your state requires one and no health claims
- Separate campaigns for each state or province, because the rules change at the border
- Ads only on sites and apps where the network can show that most of the audience is of legal age, which many state rules ask for
- Creative and copy checked against the platform policy before anything goes in for review
Texas 420 Doctors ran Google and Meta ads for four months without a single disapproval. For the rules where you sell, start with our US marketing rules guide or our Canadian marketing rules guide, then the cannabis advertising laws guide and the ad creative rules by state.
Ad account review
Find Out What Your Ad Account Is Wasting
Send your website and say which ad accounts you run. Vee checks your policy warnings, tracking and search terms, then tells you what he'd stop paying for first.
How We Build a Cannabis Ad Campaign
Most accounts need a few weeks of data before the cost per lead settles, so we don't judge a campaign on its first week. Sometimes the jump is quick: Green Team Doctors went from under 200 conversions a month with its previous provider to 245 in our first month.
Check What You Can Run
We start with your license type, your markets and your offer, and match them to the platforms that will accept them. If an ad can’t run legally, we tell you before you spend a dollar.
Fix Tracking First
Every form, call and order gets tracked back to the ad that produced it. Without that, the cheapest-looking campaign can be the one losing money.
Start Small, Then Scale
New campaigns launch on a modest budget, and spend moves to whatever is producing leads or sales at a cost you can live with.
Report Monthly
One report shows cost per lead or sale for each platform, side by side, and Vee goes through it with you on a call.
What Vee Checks in an Ad Account Review
If you already run ads, I look at the accounts. If you don't, I look at your site and the platforms you're eligible for. Either way, the list is short:
- Policy warnings, disapprovals and any history that puts the account at risk
- Whether every lead and sale is counted correctly, or counted twice
- Searches and sites eating your budget without producing leads
- Landing pages: load time, age gate and whether they match the ad
- Your cost per lead next to the published results above
- Whether your display ads appear on sites you’d want your brand on
You get the fixes in writing, in the order I'd do them. If ads aren't the right move for you yet, I'll say so.
Why Cannabis Businesses Hire ColaDigital for Paid Ads
Results You Can Check
Every result we quote links to a case study with its costs and dates.
Fees in Writing
Management fees are on our pricing page, and your ad spend goes to the platforms, not through us.
Campaigns Checked Before Submission
We check the ad and its destination before submission, explain the policy risks and adjust campaigns when platform rules change.
Vee on Every Account
You talk to the person who plans your campaigns, every month.
Who Our Cannabis Advertising Is For
- Medical card clinics and telehealth services that fill appointments online
- Cannabis brands building awareness where they sell
- Dispensaries and delivery services reaching adults nearby with website, video and streaming TV ads
- Suppliers, labs, equipment makers and trade events selling to the industry
- Canadian retailers and licensed producers eligible for Google’s pilot
If you need ads for THC products on Google or Meta in the US, we can't help, because nobody can do it within the rules. To bring more shoppers through your dispensary's door from search and Maps, dispensary marketing is usually the better fit.
Client Testimonials
What Working With ColaDigital Feels Like
Results matter, but so does the experience of working together. Long-term partnerships are built on communication, practical advice, transparency, and delivering work that consistently moves the business forward. Here’s what some of our clients have shared about working with ColaDigital.
Do Yourself a Favour and Hire Cola Digital!
“Do yourself a favour and hire Cola Digital. They are amazing to deal with and get results for your business.”
Best SEO Services for the Cannabis Industry!
Vee is awesome, super honest and a nice guy. He goes above and beyond. Best SEO services for the cannabis industry.
Price + personality + expertise all line up very well for us!
Price + personality + expertise all line up very well for us.
We highly recommend ColaDigital to anyone looking for a reputable and trusted marketing company who knows what they are doing!
We highly recommend ColaDigital to anyone looking for a reputable and trusted marketing company that knows what they are doing.”
Cannabis Advertising FAQs
Are cannabis companies allowed to advertise?
Yes, within limits that depend on the platform and the market. Ad networks that accept cannabis, for website, video and streaming TV ads, are open to most licensed businesses. Google and Meta may accept ads from clinics, suppliers and events, depending on the offer and their policies. In Canada, eligible cannabis retailers can also use Google's Search-only pilot. Ads that sell THC on Google or Meta in the US aren't allowed.
Is cannabis advertising allowed on Google?
In the US, Google doesn't allow ads for THC products, but medical card clinics, telehealth services, testing labs and the industry's suppliers can usually run search ads. In Canada, Google's Search-only pilot lets licensed producers and authorized retailers advertise until December 31, 2026.
Can you advertise cannabis on Facebook and Instagram?
Not to sell THC products. Meta has accepted some ads from businesses around the industry, depending on the offer and the ad itself. Over four months, Meta brought Texas 420 Doctors 733 leads for about $13 each.
Can you advertise cannabis in Canada?
Yes, with tight limits. The Cannabis Act bars lifestyle advertising, testimonials and anything aimed at young people, and allows informational or brand-preference promotion only when it's aimed at adults where young people can't see it. Provinces add their own rules. Google's Search pilot and age-gated display and streaming TV ads are the main paid options.
How much does a cannabis advertising agency cost?
Our management fees start at $1,000 a month for Google Ads, $2,000 for Meta, and $7 to $9 per 1,000 ad showings for display and streaming TV, and you pay your media costs to the platforms yourself. Everything's in USD, and Canadian businesses get a quote in CAD.
What is a good cost per lead for cannabis ads?
It depends on the offer. In our case studies, Meta leads for a medical clinic cost about $13, Google leads for the same clinic about $31, a medical card provider paid $20.58 per conversion, and a cannabis testing lab's leads came in at $89.
How fast do cannabis ads start working?
Search and Meta ads bring traffic within days, and Labstat got 57 leads in its first month. A few weeks of data usually tells you whether a campaign is worth scaling.
Can you guarantee our ads will be approved?
No one can, because the platforms make the call. What we can do is build to the policy from the start, which is how Texas 420 Doctors went four months without a disapproval.
Do you run ads for dispensaries?
Yes, mostly through website, video and streaming TV ads aimed at adults near your dispensary, and through Google's pilot for eligible Canadian retailers. Most dispensaries also need search and Maps work, which our dispensary marketing covers.
See Where Your Ad Budget Is Going Before You Spend More
Say what you sell, in which markets, and which ad accounts you run. Vee tells you which campaigns to keep, fix or switch off.
- Send your site, your markets and your ad accounts
- Vee checks your eligibility, tracking and policy history himself
- A written plan follows, with fees and a starting budget
Rather talk it through?
Request an Ad Account Review
Vee answers every review request personally.