Programmatic Display For CBD & Cannabis Companies

This is How To Advertise Cannabis & CBD Products on Popular Websites

The legalization of cannabis within a country has had a positive impact on the cannabis industry. However, cannabis advertising is often associated with restrictions and complexities – from geotargeting to audience targeting.

Working with the right cannabis advertising partner can make it less challenging, and help canna businesses easily respond to rapidly changing consumer behaviour.

Our cannabis advertising agency intends to help you navigate the cannabis and CBD advertising ecosystem by offering strategic targeting solutions, measurement options, complete campaign management and best practice recommendations to reach your customers at every stage of the funnel!

Programmatic advertising for CBD and cannabis products is implemented using our 3rd party software to execute and manage automated bidding on advertising inventory on popular websites in real-time, for the opportunity to show an ad to a specific and unique potential cannabis or CBD customer, in a specific context.

Your display and/or video ads for your cannabis or CBD products will run on the streaming media platforms & connected TV providers to the right.

Digital marketing team working in an agency setting. Dispensary seo. SEO Agency. SEO Consultant. SEO for marijuana companies. Cannabis Marketing Agency in Canada and USA.

How To Know If You Need Programmatic Display Advertising

To start assessing your current cannabis marketing strategy, evaluate your total addressable market (TAM). See if it aligns with the estimated number of people you are trying to reach with your cannabis marketing strategy and your media budget allocated.

Consider the following questions when assessing how your current campaigns are performing:

  • How effective is your campaign in achieving the initial objectives and goals set relative to established KPIs?
  • What metrics should be considered to track and evaluate return on ad spend (ROAS)?
  • Have you considered including a measurement study to help identify the effectiveness of your campaign and creatives?
  • Are you achieving optimal scale within this sensitive vertical?
  • Is your digital audience strategy reflective of your TAM size while staying compliant with cannabis advertising laws and regulations?

These questions can act as a starting point and help our cannabis marketing agency to build or improve your cannabis advertising strategy. 

CBD & Cannabis Targeting Strategies Available For You

We have access to some amazing and effective targeting strategies for your cannabis advertising campaigns.

CRM + Audience Lookalike Expansion

Use available CRM purchase data to create a lookalike audience to target people who have similar behaviours.

Lookalike Audience

Expand your reach to capture users who mimic the online behaviour of those who have visited your site, who converted, or completed a video.

Site Visitor Retargeting

Reach users who have expressed interest in your products and engaged with your website.

Video Retargeting

Retarget users who have expressed interest and engaged with your videos through video quartile or completion retargeting.

Dynamic Retargeting

Serve highly personalized native or display ads based on the nature of a user’s prior website engagement and activity.


Use keywords and phrases such as ‘sativa’, ‘indica’, or ‘CBD’ to build a highly customizable intent-based audience, comprised of users who are actively reading about topics.


Use data based on a user’s previous shopping behaviour. Have they purchased cannabis or CBD recently?

Ready to get started? Contact us today to request a quote.

You have questions about cannabis SEO and digital marketing. We have the answers to help you grow your business. Contact us for a no-obligation consultation or request a quote.

Case Studies & Success Stories

We proudly present real-life success stories that exemplify the remarkable results achieved through our cutting-edge cannabis marketing strategies. Learn how we propelled dispensaries to new heights, skyrocketed CBD brands to unparalleled online visibility, & helped cannabis entrepreneurs unlock their full potential.

Join 100+ cannabis, dispensary & CBD companies who trust Cola Digital with their cannabis marketing & SEO strategy.

Client Testimonials

What People Say About Our Work

Don’t take our word for it. Here’s what our clients say about their experience working with Cola Digital.

Do Yourself a Favour and Hire Cola Digital!
We have used Cola Digital for more than a year, Vee Popat and his team Cola Digital are amazing to deal with and get results for your business. I would not hesitate to recommend anyone (and have recommended several companies) to Cola Digital if they are looking to grow their business with help of SEO and digital marketing. Do yourself a favour and hire Cola Digital!
Dhwanit Modi
Owner | | Ajax, ON
Best SEO Services for the Cannabis Industry!
“Vee is awesome, super honest and a nice guy. He goes above and beyond, I would definitely recommend him to others. Best SEO services for the Cannabis industry. Thank you!”
Daniel Lynes
Co-Owner | | Toronto, ON
Price + personality + expertise all line up very well for us!
“I wanted to share that we've gone with an agency out of Canada that has built a Hemp/CBD/Cannabis client practice. They don't do anything else. Price + personality + expertise all line up very well for us.”
Daniel Stoops
Founder & COO | | Portland, OR, USA.
We highly recommend ColaDigital to anyone looking for a reputable and trusted marketing company who knows what they are doing!
We recently hired Vee and his team at Cola Digital to be in charge of our SEO and blog content services. We wanted a company that was knowledgeable in the cannabis space and could tailor our marketing strategies to coincide with where the industry is and where it is headed. After roughly 5 months of working with ColaDigital, we can confidently say that we made the right choice and we have seen more traffic to the site and more leads coming in. We highly recommend ColaDigital to anyone looking for a reputable and trusted marketing company who knows what they are doing!”
Don Henke
Sales Manager | MMI Agriculture
Thank you very much for being easy to work with!
Thank you very much for being easy to work with, that has been such a help during the crazy past couple of months launching our CBD brand.
Matt Nasca
Matt Nasca | E-Commerce Manager | Hempulent CBD
You have been a joy to work with. Thank you!"
"Vee, I want to thank you for following thru on all the things you said you would do. We have used companies like yours before and it was a bust! You have been a joy to work with. Thank you!"
Maryann Stanger
Owner |
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Vee and his team have been instrumental in growing my conference and expanding our reach to new audiences. They were patient with my learning curve, very accessible, responsible in handling my account budget and thorough in their reporting. I have the utmost confidence in to help us achieve our marketing goals.
Glenna Cairnie
Canadian Greenhouse Conference
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Vee and his team at bring energy and creativity to everything they do. From community management to web design, to performance marketing, I can trust to bring fresh thinking and strategy to the table. A huge benefit of working with is their ability to dissect the customer experience, whether it be online or offline. Through analysis and collaboration ColaDigital can help you accomplish your goals, whether your goal is to acquire new customers or sell more to existing, have the strategic thinking to help you stand out from the crowd.
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CMO, Caddle Inc.
Viral Marketing Done Right!
I’ve been around the viral marketing scene for almost 20 years, and what Vee has done with Nightmares is at the top of my list of amazing. So good in fact, that I spotlighted him in one of my books as the example of how to do viral marketing right. Besides being a good guy and smart as a whip, he understands community and viral marketing better than most.
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