The legalization of cannabis within a country has had a positive impact on the cannabis industry. However, cannabis advertising is often associated with restrictions and complexities – from geotargeting to audience targeting.
Working with the right cannabis advertising partner can make it less challenging, and help canna businesses easily respond to rapidly changing consumer behaviour.
Our cannabis advertising agency intends to help you navigate the cannabis and CBD advertising ecosystem by offering strategic targeting solutions, measurement options, complete campaign management and best practice recommendations to reach your customers at every stage of the funnel!
Programmatic advertising for CBD and cannabis products is implemented using our 3rd party software to execute and manage automated bidding on advertising inventory on popular websites in real-time, for the opportunity to show an ad to a specific and unique potential cannabis or CBD customer, in a specific context.
Your display and/or video ads for your cannabis or CBD products will run on the streaming media platforms & connected TV providers to the right.
To start assessing your current cannabis marketing strategy, evaluate your total addressable market (TAM). See if it aligns with the estimated number of people you are trying to reach with your cannabis marketing strategy and your media budget allocated.
Consider the following questions when assessing how your current campaigns are performing:
These questions can act as a starting point and help our cannabis marketing agency to build or improve your cannabis advertising strategy.
We have access to some amazing and effective targeting strategies for your cannabis advertising campaigns.
Reach users who have expressed interest in your products and engaged with your website.
Retarget users who have expressed interest and engaged with your videos through video quartile or completion retargeting.
Serve highly personalized native or display ads based on the nature of a user’s prior website engagement and activity.
Use keywords and phrases such as ‘sativa’, ‘indica’, or ‘CBD’ to build a highly customizable intent-based audience, comprised of users who are actively reading about topics.
Use data based on a user’s previous shopping behaviour. Have they purchased cannabis or CBD recently?
You have questions about cannabis SEO and digital marketing. We have the answers to help you grow your business. Contact us for a no-obligation consultation or request a quote.
Don’t take our word for it. Here’s what our clients say about their experience working with Cola Digital.