A Blueprint for Success: How One Cannabis Company Carved its Path to Profitability
Medical and adult-use cannabis may seem similar, but the two have distinct differences.
Medical cannabis is specifically prescribed by doctors to treat certain medical conditions, while adult-use cannabis is for recreational purposes.
Despite the variations, businesses can indeed thrive in both markets by carefully navigating the legal and regulatory frameworks surrounding each.
By understanding the unique requirements of each market, businesses can successfully operate in both spheres and cater to a broader range of consumers.
While some executives and regulators may argue that there is no significant distinction, Bedrocan founder Tjalling Erkelens stands firmly as an exception to this belief. He recognizes and acknowledges the undeniable differences in the matter at hand.
The Netherlands-headquartered cannabis producer does not waver from its focus on and belief in medical cannabis and operates under a clear distinction from adult use – despite the hype that often comes with new recreational markets.
Erkelens says the focus on medical is part of the core reason for Bedrocan being a profitable cannabis producer.
“People were asking me, ‘Why don’t you do rec?’ I said, that will take my focus off what I’m really trying to do. I think adult use in the end will be a bear market – the lowest price will prevail,” he said in an interview with MJBizDaily International Editor Matt Lamers.
Read this interview with Tjalling to learn the founder’s thoughts on running a profitable medical cannabis company in Europe, the opportunity in Germany and expanding into new markets such as Denmark.
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