How This Retail Cannabis Store Pulled in Over $47K in Just 31 Days With Our Local SEO Strategy
If you run a cannabis dispensary in Canada or anywhere across North America, you already know how competitive the market is. This is especially true if you’re the “little guy” going up against bigger chains.
Now imagine this: One single-location dispensary in southwestern Ontario cleared over $47,000 in online revenue—in just 31 days.
Here’s how we helped make that happen with smart local SEO for cannabis dispensaries.
The Client: A Local Underdog in a Crowded Market
Our client is a small, independently owned cannabis shop in Ontario. They were up against multiple well-known chains in their area. These competing weed stores had more locations, bigger marketing budgets, and a head start since legalization.
When they reached out to our cannabis SEO agency in late September 2024, their website wasn’t even ranking on page 1 for high-value keywords like “weed delivery near me” or “buy weed in [city].”
Essentially, they were invisible to the very customers they were searching for. They clearly needed a cannabis SEO expert with a proven program for local SEO for cannabis dispensaries.
The Goals: Rankings, Awareness, and Sales Growth
The dispensary came to us with three clear goals:
1. Outrank the competition in local search for high-intent cannabis keywords like “dispensary near me” and “same-day weed delivery.”
2. Boost brand awareness among college and university students in the area by promoting their student-friendly cannabis pricing.
3. Double monthly revenue by increasing both website traffic and online sales.
The Problem: Poor Rankings, Low Visibility, Missed Opportunities
The site wasn’t ranking on Google for essential transactional keywords. While their weed delivery service had some traction, it wasn’t growing fast enough to serve neighboring cities—or keep up with the competition.
The root issue? Low online visibility and no strategy for local SEO for cannabis dispensaries.
They needed to show up where their customers were searching. And that wasn’t happening.
Our Strategy: Real Cannabis SEO That Works
We implemented a fully customized dispensary SEO strategy tailored to their goals, including:
- Technical SEO audits and fixes (monthly)
- On-page optimization and schema implementation
- Local SEO targeting for nearby neighborhoods and delivery zones
- High-quality backlinks from relevant sources
- SEO copywriting for blog content, product pages, and location landing pages
Most importantly, we optimized their entire site for product-led, transactional keywords that drive purchases—not just clicks.
A Key to Success
One of the keys to success for this cannabis store is that their cannabis website e-commerce platform is not an iframe, is SEO-friendly, and was built exclusively for cannabis dispensaries.
This client uses Breadstack for their e-commerce, not an embedded menu.
To understand why this is the most ideal was for a cannabis retail store to increase revenue from boosts in search engine rankings, online visibility, and website traffic, check out these articles:
1. Boost Your Revenue: Unleash the Power of Breadstack E-Commerce for Your Cannabis Dispensary.
2. Why Canadian Dispensaries Are Ditching Embedded Menus for Breadstack’s Cannabis E-commerce Software.
3. Goodbye Generic, Hello Branded: Create a Cannabis Dispensary E-commerce Site That Converts.
4. Breadstack: The Ultimate E-commerce Cannabis Website Development Solution.
The Results: 31 Days, $47K+ in Revenue
As per the data in the image above, in March 2025 alone, here’s what our client saw:
- Items Viewed: 15,005
- Items Added to Cart: 290
- Items Purchased: 2,150
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Total Revenue: $47,784.64
And it didn’t stop there.
Top Keyword Rankings Secured
When we started in September 2024, they were virtually nowhere on Google.
By May 2025? Dozens of their target keywords are ranking in the top 10, including location-based and product-specific terms. Translation: more eyes, more clicks, and more customers.
The data below shows displays some of our clients’ keyword rankings, comparing their current rankings (as of May 22, 2025) to their rankings when we initiated our dispensary SEO strategy on September 11, 2024.
You can see that they weren’t ranking anywhere for the majority of their target keywords and now they’re in the Top 10 on page 1!
Organic Traffic Growth: Impressions Doubled
From January to April 2025, their Google Search Console performance tells the story:
- January 1: 159 clicks / 4,119 impressions
- April 18: 258 clicks / 8,298 impressions
That’s a 62% increase in clicks and double the impressions—a huge win for brand visibility and customer acquisition.
The chart below displays this data from Google Search Console from January 1, 2025 to April 18, 2025. The blue line shows the clicks to the website from organic search, and the purple line shows the number of impressions the site received in search results.
You see a nice increase in clicks over 4 months, as well as a huge 2x spike in impressions in search results! Great brand awareness and online visibility in organic search!
Product-Led Search Traffic (No Ads Needed)
Thanks to a true e-commerce website (not an iframe or embedded menu), their dispensary now ranks for high-converting, product-specific searches like:
- “back forty razzle dazzle”
- “rocket candy strain”
- “jays strawberry ripple”
- “volo beast jars”
- “rainbow snow cone strain”
This kind of organic traffic is purchase-ready. It’s free. And it’s only possible when your site is optimized to rank for real cannabis product searches.
Pro tip: If you’re still using an iframe menu, you’re missing out on massive SEO gains. Use Breadstack instead!
The chart below displays the data showing the number of clicks/website traffic from organic search results for product-oriented search queries. These types of search queries are great because they are transactional search queries. That is, the user has the intent to purchase when searching for this product.
Final Takeaway: Want These Results for Your Store?
This success story isn’t just about one store—it’s proof that with the right strategy, any dispensary can dominate local search and drive real revenue.
Whether you’re a single-location shop or scaling your online dispensary, ColaDigital has the SEO tools, experience, and cannabis marketing chops to get you results like these.
Want to see what we can do for your cannabis store?
Contact us today for a free quote on a fully customized dispensary SEO strategy built to grow your revenue.
