5 Dispensary Content Marketing Tactics You Can’t Ignore
Is cannabis content marketing still relevant today? Should online cannabis dispensaries or retail store owners hire a cannabis content marketing firm? What about retaining a cannabis SEO expert? Or are these efforts and budgets better spent elsewhere?
These are some of the questions our cannabis content marketing firm gets regularly, so we have decided to discuss our favourite dispensary marketing tactics in this article.
We’re in the AI era, with tons of content being published daily, thanks to content creation automation tools. With so much content flooding the market, weed dispensaries struggle to stand out.
As a cannabis dispensary owner, you may, therefore, wonder: is cannabis content marketing still effective?
The answer is yes.
But it’s no longer about the number of blogs or social media posts you publish daily. It’s about quality and relevance.
For a retail cannabis store or online weed dispensary owner, investing in high-quality cannabis content marketing tactics is one of the most effective ways to create brand awareness, attract organic traffic, and ultimately increase your sales and revenue.
People buy from businesses they trust.
By consistently delivering valuable, educational cannabis content, your dispensary builds that trust, leading to stronger customer relationships and better sales over time.
A well-thought-out dispensary content marketing strategy may also boost your rankings as Google has indicated several times that they reward user-centric content.
This means that when your cannabis content truly addresses the needs of your customers, your dispensary is more likely to show up in search results.
This will lead to more qualified organic traffic to your website, helping you convert visitors into paying customers.
By offering educational content like strain reviews, insights into cannabis regulations and science, FAQs, dosing tips, etc, your cannabis dispensary becomes a trusted source, turning casual visitors into loyal customers and driving sustained revenue growth.
Cannabis Content Marketing: What Types of Content Should Dispensaries Optimize?
Having established that cannabis content marketing efforts are needed to drive qualified leads to your website, build trust with your customers and increase brand awareness, we’d like to highlight some type of content marketing tactics you should not be ignoring.
At our cannabis SEO agency, we don’t view content marketing as a standalone effort—and neither should you.
Dispensary content marketing is an integral part of your cannabis SEO strategy and should seamlessly tie into your overall dispensary marketing plan.
That said, here are some of the common types of cannabis content marketing tactics that we can help create for your wonderful cannabis brand.
1. Consumer-Facing Website Content
According to data by GE Capital Retail Bank, at least 80% of all shoppers research their products online before purchasing.
Therefore, whether you’re an online weed dispensary or a retail store with a physical local store, you’ll want to take advantage of all these people who do their research online before deciding where to buy cannabis.
And what better place to start than having a well-optimized dispensary website with compelling copy that converts your visitors into loyal customers?
First impressions matter — the first five seconds of visiting your dispensary website (or e-commerce website) will determine whether visitors decide to continue to shop or leave and shop at a competing dispensary.
If you’re an online weed dispensary, your website is the first thing your target audience will encounter.
It’s your only way to sell your cannabis store as a reliable source of high-quality and safe weed products.
For a cannabis dispensary with a retail store, publishing relevant cannabis content online can increase your brand visibility and help draw more customers to your store.
Web copy, including the Home Page, Product Category Page, Delivery Page and any other localized pages for your retail or online cannabis store, is a great opportunity for you to connect with your customers from the outset.
Use this type of cannabis content marketing to communicate your values, tell your story and differentiate your brand from a sea of competitors.
Remember, you’re not the only cannabis brand offering those products and services.
Why should your customer choose you over the competition?
Ensure that your cannabis content marketing team crafts your website copywriting to speak directly to shared values of your customers.
Highlight what sets your cannabis dispensary apart, whether it’s discreet and fast delivery, locally sourced products, connection with the local community, etc.
This will go a long way in building a stronger connection and relationship with your potential customers, establishing your dispensary as a trusted brand.
Effective web copy also directly affects your site rankings and performance. By keeping visitors engaged, great web copy reduces bounce rates and increases time on pages, contributing directly to your SEO marketing efforts.
The higher you rank on searches, the more people will find you, and the more sales you’ll make.
2. In-depth Articles That Answer Questions Your Customers Ask About Cannabis Products
Another cannabis content marketing tactic that you should not forget when implementing your cannabis SEO and marketing strategy is blog posts. Not just simple blogs about local events using random keywords.
I’m talking about in-depth articles that answer the questions potential customers and new cannabis users ask about your cannabis products. These articles should also be optimized using the right semantically related keywords so that Google can understand and index your article for relevant user search queries.
There are more than 600 million blogs today with over 6 million blog posts being published everyday.
According to data by Optinmonster, a blog increases your chances of ranking higher in search engines by 434%, with more than 72% of online marketers describing content creation as their most effective SEO tactic.
If you’ve been standing on the fence about whether to include blogs in your dispensary SEO and content writing strategy, we hope the above data helps you decide.
Yes, the data is good, but why does my dispensary content marketing campaign need to include blog posts?
Here are some of the reasons why you can’t ignore blogs when implementing a dispensary content marketing strategy:
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A Great Opportunity to Rank Your Website For Transactional Keywords
Quality, well SEO-ed blogs significantly increase your chances of ranking organically on search engines.
ColaDigital, a top-rated cannabis SEO agency will help rank your content by doing deep keyword analysis and crafting high-quality SEO optimized blog posts for your dispensary website.
We’ll start by analyzing your competitors, identifying keyword gaps and opportunities, and then targeting high-level keywords that are relevant to your business.
By designing an extensive cannabis content marketing strategy, which involves optimizing your cannabis dispensary for users and search engines, we’ll help you build a strong relationship with your customers.
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Well-researched, Well-optimized Blog Posts Helps Increase Your Online Visibility
Imagine your cannabis website ranking high every time people search for terms like “best weed store near me” or “top online weed dispensary.” Sounds great, right?
To create content that resonates with your audience, you first need to understand user intent.
When people search for phrases like “buy weed online in Canada” or “best mail-order pot store near me,” what are they truly trying to find?
But simply understanding user intent and crafting blog posts around these topics isn’t enough.
You must ensure that your content reaches your target audience. After all, what’s the point of writing great content if it’s buried deep in the internet?
To boost your online visibility, make sure your blog posts are optimized for search engines.
Incorporate relevant cannabis keywords, use captivating titles and headers, and structure your posts to drive traffic.
Don’t have time to optimize all of this yourself?
Our cannabis content marketing agency has a team of experienced SEO experts and copywriters ready to help.
Contact us for a consultation today!
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Use In-Depth Cannabis Blogs to Educate & Build Brand Trust
Thanks to many years of stigma and bias, there’s still a lot of misinformation surrounding cannabis.
Your average customer likely doesn’t know the different types of weed products and how they may potentially benefit them.
It’s your job to ensure your target audience understands your products and knows how to use them.
If you’re a cannabis dispensary, you can create topics touching on the different forms of weed products available such as concentrates, edibles, vapes, etc.
Dive deeper into their benefits, dosage guidelines and safety precautions.
You could also educate your readers on laws and regulations surrounding cannabis use or get into the science of the endocannabinoid system and weed.
Hang around weed social media platforms and communities. What are people talking about? What issues are bothering them?
By consistently publishing helpful, high-quality blog articles, your brand will stand out as a trustworthy resource for all things weed.
3. Cannabis Product Reviews
Another type of cannabis content marketing copy we can help you create is product reviews.
No two products are the same. It’s your job to ensure your customers have a clear understanding of your products/service offerings.
If you’re a cannabis dispensary selling weed flower and edibles, for instance, your product reviews should provide potential buyers with valuable info on the cannabinoids potency, flavours, benefits and effects.
Weed products and strains are being introduced to the market daily. Creating well-detailed strain reviews and product descriptions can make all the difference in helping them pick the right product.
So how do product reviews tie into your dispensary’s SEO efforts?
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Use Targeted Keywords for Better Rankings
Product reviews give you an opportunity to include targeted keywords that users are searching for, such as “high-THC strains”, “best weed for sleep”, “CBD for pain”, etc.
By strategically placing these keywords in your weed reviews, you can potentially rank higher for these search terms, earning you more organic traffic.
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Use the Opportunity to Capture Long-tail Keywords
Another benefit of including product reviews in your dispensary content marketing campaign is that it gives you a chance to target long-tail keywords that align with search queries.
For instance, ranking for a keyword such as “best sativa strains” wins you more qualified leads who are specifically looking to buy sativas.
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Boost Local and Voice Search
According to reports, at least 27% of the global online population is using voice search on mobile.
Other data shows that 77% of young adults (18-34) use voice search on smartphones.
This clearly shows that more and more people are using voice search features.
What can you do as a dispensary SEO expert to avoid missing out on this new search trend?
Write clear and specific product descriptions.
Incorporating the right keywords in your copies can help your store show up in local results and voice searches, for instance when someone asks, “Where can I find a fruity sativa near me?”.
Including product descriptions in your cannabis content marketing efforts can also boost your SEO by increasing the time spent on your website as users explore your product pages.
4. Social Media Content
Social media cannabis content marketing is one of the key elements of a successful content strategy.
As you probably already know, many mainstream social media platforms have enacted stringent regulations controlling how cannabis brands can market their services on the platform.
Despite these restrictions, social media remains the best avenue for you to connect and create that personal relationship with your audience.
In a previous article, we outlined 5 effective tips to help you run a successful social media cannabis content marketing campaign.
5. FAQ’s
Last but not least is the FAQ’s.
Including frequently asked questions as part of your dispensary content marketing campaign gives you a chance to connect with your audience further by addressing issues or concerns about your cannabis brand or industry.
A well-organized FAQ section also enhances the user experience by providing immediate answers without requiring your audience to search extensively.
This can help reduce the bounce rate, increase the time spent on your website and guide visitors towards buying — whether by clearing doubts about acceptable payment methods or resolving doubts about your dispensary’s delivery and return policies.
A well-optimized FAQ section can also help your cannabis dispensary appear in the “People Also Ask” section of search results.
As you might have noticed, the People Also Ask section appears near the top of search results, making it a prime estate on Google.
Appearing in this section gives your cannabis dispensary great exposure and also builds authority.
Imagine being the cannabis brand providing answers whenever potential customers have questions.
Should I Hire Cannabis SEO Services Firm for My Cannabis Brand?
Do you own a cannabis retail store, an online weed dispensary or offer medical marijuana cards to patients and want to be found on search engines for keywords such as “buy weed online”, “weed near me in your city name”, etc?
Then you should hire an experienced dispensary SEO agency.
Implementing the best dispensary SEO tips and strategies is what we specialize in as a cannabis dispensary SEO agency, ensuring we’re publishing content that’s optimized for both users and search engines.
While you can use online resources such as YouTube to learn weed dispensary SEO tricks, implementing a successful cannabis dispensary content marketing strategy involves more than just keyword research and content.
It involves a comprehensive approach that includes understanding user intent, optimizing technical SEO, content writing for cannabis, and building a brand that resonates with the target audience.
A reputable weed SEO agency for dispensaries such as ColaDigital has tons of experience working with top cannabis brands in the world.
This is how our content writing for cannabis and weed dispensary SEO services will help your Canna brand:
- Increase search engine rankings
- Increase website traffic and site engagement
- Boost online sales
- Generate highly qualified leads
- Expand your customer base
- Deliver significant ROI and increased revenues.
Ready to get started on your cannabis content marketing plan?
Book a discovery call with us today to find out if ColaDigital is a good fit for your dispensary content marketing and cannabis SEO efforts.
