Delta 8 Marketing: How To Market & Advertise Delta 8 THC Products
Since 2019/2020, the Delta 8 THC market in the United States has exploded as has the demand for delta 8 products and the need for a professional & experienced delta 8 marketing strategy for your brand.
There is certainly stiff competition in the CBD industry with over 2,000+ brands in the USA, but now we also see increasing competition with many CBD companies selling delta 8 products as well as a rise in companies selling D8 exclusively.
In our experience as a cannabis & CBD marketing agency, we’ve also seen an increase in demand for products that contain delta 8 THC combined with other cannabinoids like CBD, CBN, & CBG.
This makes it super important for your CBD or Delta 8 business to implement an effective delta 8 marketing plan in order to get an edge on the growing competition.
But what type of delta 8 marketing tactics can you use when there are so many restrictions with advertising delta 8 products?
In this article, we’ll outline 4 effective delta 8 digital marketing tactics that we can implement and manage for you in order to be competitive and grow your business.
Delta 8 Marketing Tip #1: Don’t Bother With Advertising Delta 8 on Facebook
First things first. Let’s start with the best advice you’ll read today.
We highly recommend that you do not use Facebook or Instagram for any of your delta 8 marketing simply because Facebook views delta 8 as equivalent to cannabis/marijuana and their policies clearly state that paid advertising is against their guidelines.
I’m sure you have seen Facebook ads for delta 8 THC but you should know that they do not last. They will eventually get flagged and your Facebook account will be shut down and/or banned.
In addition, all of the lucrative consumer data that you’ve collected from Facebook via the engagement on your ads and the tracking pixel on your website will also be lost to you.
So your entire investment is blown up and you’re left with nothing but to potentially start all over again. This is why we suggest you ignore Facebook for any delta 8 marketing you plan.
It’s simply not worth it because there are many other delta 8 marketing tactics that you can use, like SEO, blog content marketing, and email marketing, which do not have any restrictions.
We discuss these options below as well as a paid advertising option to consider if you have a decent budget for media spend/PPC.
Delta 8 Marketing Tip #2: SEO & Keyword Strategy
One of the most effective delta 8 marketing tactics to use is search engine optimization, otherwise known as SEO.
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. A higher ranking when someone searches using CBD-related keywords increases your brand’s visibility online.
SEO is important for delta 8 marketing because your potential customers trust search engines, and gaining a top spot or just a page 1 ranking in search engines signals to customers that your site is a credible source to purchase delta 8 THC.
The higher you rank in results pages, the more clicks and traffic you’ll get to your site, and you will benefit from generating more brand awareness, product trust, and online sales.
Delta 8 SEO must be combined with a competitive keyword strategy in order to attract the right people to your website, when they are looking for information about delta 8, evaluating delta 8 brands and products, or when they’re ready to buy D8.
Comprehensive keyword research can provide you with incredible data showing you what keywords potential customers are using when searching for delta 8.
See the following for an example of keyword research and search intent. Popular delta 8 keywords are shown with average monthly search volumes under each search intent.
Awareness/Informational:
- what is delta 8 thc: 15,400 searches/month in the USA on average
- where is delta 8 available: 10,700n searches/month in the USA on average
- is delta 8 thc legal: 1,077 searches/month in the USA on average
Evaluation Intent:
- delta 8 thc cartridge review: 950 searches/month in the USA on average
- delta 8 thc high review: 820 searches/month in the USA on average
Purchase Intent:
- buy delta 8 thc online: 2,414 searches/month in the USA on average
- where to buy delta 8 thc online: 1,905 searches/month in the USA on average
- buy delta 8 thc cartridges online: 540 searches/month in the USA on average
By determining the right keywords for your delta 8 SEO strategy should be based on the monthly search volume, where your competitors rank for each keyword and the ranking difficulty/competition for each keyword phrase.
You don’t always need to choose the most popular keywords to optimize for because the competition for those terms may be super high and unattainable for new CBD companies and CBD websites with a low domain authority (DA).
A better delta 8 SEO strategy would be to choose keywords that are relatively popular, super relevant to your product line or niche, and that have less competition than more popular keywords.
This SEO & keyword strategy allows you to benefit from “low hanging fruit” and start to drive some traffic to your website which helps you increase brand awareness and online sales.
It also helps to boost your SEO and your domain authority which will help you be more competitive and rank for more competitive delta 8 keywords with higher search volumes.
Pro Tip: Delta 8 SEO and CBD SEO is not a one-and-done type of marketing tactic. SEO is a process that requires ongoing work, updates, and tweaks to the initial strategy. SEO is a long-term process that can take 6-12 months to see significant ROI.
Delta 8 Marketing Tip #3: Blog Content Marketing
SEO-optimized blog content, published on your website, is an important part of any content marketing strategy for delta 8 brands because it is the part of your D8 site that you will most frequently update with new posts and information to keep customers engaged.
It is often through blog content that you first entice people interested in delta 8 to your site and start to build your D8 brand’s audience.
A delta 8 blog content strategy combined with SEO should be a key pillar in your overall approach to delta 8 marketing. After all, search dominates online traffic, and blogs are one of the best ways to get more search rankings and thus more qualified website traffic and sales.
If you’re looking to lower your advertising spend and increase organic delta 8 marketing tactics instead, blog content marketing is an ideal solution because blog content that ranks in search engines will continually bring in ‘free’ traffic to your site from organic search for years to come.
Your blog content strategy begins with keyword research and identifying the questions that your target market is asking about delta 8 THC as well as about the various delta 8 products like vape cartridges, gummies, etc.
The idea is to get an experienced CBD content writer or D8 copywriter who understands SEO and SEO copywriting to craft informational and educational articles that answer the most popular questions your customers are asking about D8.
Each article should be a minimum of 1,200-1,500+ words and use one primary keyword, one secondary keyword, as well as several other keywords that are semantically related to the primary and secondary keywords.
The goal is to get this delta 8 content to rank in search engines somewhere on page 1 and eventually in the top 3 and bring traffic to your website. This won’t happen right away, but it will happen if your SEO and delta 8 content marketing game is consistent & strong.
This means publishing high-quality SEO-optimized delta 8 content at least once a week as well as amplifying the content via sharing on social media platforms including Reddit.
If you are already using blog content marketing as part of your delta 8 marketing plan, make sure the content is ranking, is increasing in rank, and is driving traffic to your website. Because if it’s not, you’re wasting valuable time & budget.
Your content must rank in search results and must drive traffic from search engines for this delta 8 marketing tactic to be effective.
Delta 8 Marketing Tip #4: Google Search Advertising
So can you advertise delta 8 THC on Google? It is possible but is a challenge and requires a healthy budget for advertising/PPC.
The good news is that the targeting is so on point. We’re able to target people who are actively searching to buy delta 8 THC online.
This makes the ad spend very worthwhile, however, it does take a few weeks to get the cost per acquisition (CPA) where you’ll want it.
We are currently advertising cannabis/marijuana using Google ads for some clients. We’ve also been able to advertise CBD successfully on Google search for many companies in the USA, EU, and Canada. You can see case studies here.
The cost per click (CPC) on delta 8 related terms is as pricey as cannabis-related terms. We’ve seen CPCs as low as $5 and as high as $18. You should budget for an average CPC of about $10.
If you have a decent media budget, we’d suggest trying Google ads for your delta 8 products because if it works, it can be extremely profitable.
If budgets are on the tighter side, we’d highly recommend sticking with SEO & blog content marketing as the pillars of your delta 8 marketing strategy.
We Can Help You Craft an Effective Delta 8 Marketing Plan!
If you need some experienced and professional digital marketing help for your delta 8 marketing strategy we’d here for you!
We can help you with any of the marketing tactics listed above.
Please contact us to request a quote or call us for a free 30-minute phone conversation.
We’re Ready To Help You Grow!
