CBD SEO Strategy: 15 Reasons Why Your Business Absolutely Needs One
Anyone who works at a CBD marketing agency or owns a CBD business knows how super competitive the industry is in the USA, UK, and other EU countries especially without a solid CBD SEO strategy.
A simple Google search for information on CBD or to buy the product online shows you just how competitive it is to get your website ranked in search engines for relevant CBD search terms, especially those with the intent to purchase.
That is precisely why the need for a competitive CBD SEO strategy rose to an all-time high over the last year. Since most consumers shifted to shopping online, every CBD business realized that they need to shift the focus to search engine optimization as a key marketing strategy.
Simply put, CBD SEO is the most viable and cost-effective CBD marketing tactic to both understand and reach customers in key moments that matter – that is when they are searching for information & education about CBD or when they are shopping to purchase a CBD product.
As a CBD SEO agency, we have chatted with many CBD brands who say they know that they need an effective CBD SEO strategy for their website, and also understand the long-term benefits they will get from their CBD SEO company or internal team.
A well-researched and professionally implemented CBD SEO strategy will certainly improve a website’s overall searchability and visibility, but why else is the importance of CBD SEO growing in importance the way it is?
In this article, we’ll outline 5 reasons why your CBD business needs a customized CBD SEO strategy to take your brand to the next level.
1. Organic Search is Typical the Primary Source of Website Traffic
Organic search is a massive part of most businesses’ website performance in any industry. However, when it comes to the CBD consumer, organic search is a critical component of the buyer journey and ultimately getting users to complete a conversion or significant website engagement.
Most CBD marketing experts know that Google owns a significantly larger portion of the search market than competing search engines like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and others.
It’s important to note here that all search engines contribute to a CBD brand’s visibility. It’s just that Google owns a considerable portion of the overall search market.
Therefore, since Google search is the clear-cut leader, and thus its guidelines are important to follow when implementing your CBD SEO strategy.
Google, being the most visited website in the world (and specifically in the United States), also happens to be the most popular email provider globally with more than 1 billion users.
YouTube is the second biggest search engine on earth and over 2 billion people access it at least once a month.
We know that a clear majority of the world with access to the internet is visiting Google at least once a day to get information.
Being highly visible as a trusted resource by Google and other search engines will always work in a CBD brand’s favor. High-quality CBD SEO and a high-quality CBD website will take your brand there.
2. SEO is the Best Way to Understand the Voice of the Consumer
From understanding macro market shifts to understanding consumer intent in granular detail, SEO tells us what customers want and need.
One of the best CBD SEO tips is to use keyword research to find out what CBD customers are searching for when they:
- Want to learn about CBD (example: “Will CBD get me high?”, “Does CBD help with anxiety?”)
- Evaluate CBD companies & products (example: “CBD oil reviews reddit”, “cbd oil reviews”)
- What keywords do they use when they have the intent to purchase CBD (example: “buy CBD oil 1000mg”, “buy cbd gummies for anxiety”).
The examples above are super high-level/basic, but you should be able to see that by understanding keyword research and using it effectively in your CBD SEO strategy, you’re able to understand what your customer needs based on their stage of the CBD purchase cycle.
You can use this data to craft a targeted CBD content strategy to write and publish optimized content that speaks to each user at each stage of their journey.
CBD SEO data and formats – spoken or word – give us clear signals of intent and user behavior that help to optimize your CBD SEO strategy.
3. A CBD SEO Strategy Impacts the Buying Cycle
Since we’re on the topic of the buyer journey, it’s a good time to share this CBD SEO tip on how SEO impacts the buying cycle and why search engine optimization & content marketing must be a major part of your CBD SEO strategy.
Consumer research is at an all-time high. Everyone will research about any product/service they want to purchase in order to find a brand and product that they trust enough to purchase from.
This is especially true with CBD products.
CBD is pretty much a brand new wellness product that comes with a ton of misinformation from lawmakers, medical professionals, and the media.
Therefore, potential CBD customers use the internet to research everything they need to know about CBD and how it might help them, naturally.
Your CBD SEO strategy needs to be designed to find the questions your target market is asking about CBD, and then to publish high-quality SEO optimized content on your website, that not only answers these questions, but that actually ranks in search results and drives free organic traffic to your website content.
People have hundreds of questions about CBD. Your brand can be a trusted source of information for every CBD customer.
Imagine how much brand awareness and trust your business will gain with SEO & blog content, which will no doubt result in daily increases in inline sales revenue.
Research is becoming a critical element of SEO, and the importance of real-time research is growing.
Using SEO tactics to relay your messaging for the health benefits of your CBD products, groundbreaking news on new research and the importance and dependability of what your CBD company offers customers will be a game-changer.
When implemented strategically, your CBD SEO strategy will also undoubtedly positively impact the CBD buying cycle of your target customers.
Brands must be visible in the places people need them for a worthy connection to be made. CBD SEO enhances that visibility and lets potential customers find the answers and the businesses providing those answers.
4. CBD SEO & Content Builds Trust & Credibility
The goal for any new CBD company should be to create brand awareness and product trust before setting any sales goals. CBD business owners and C-suite must accept that people will not buy a new wellness product, like CBD, from a brand they don’t know of and/or trust.
The goal of any experienced CBD SEO agency is to establish a strong foundation for an educational e-commerce website with a clean, effective user experience that is easily discoverable in search, thanks to the trust and credibility of the brand and its digital properties.
An effective CBD SEO strategy will absolutely help each goal mentioned above. Many elements go into establishing authority, trust, and credibility regarding search engines like Google.
In addition to the factors mentioned above, brand trust/authority is accrued over time as a result of implementing CBD SEO tactics like:
- Building natural backlinks
- Positive user behavior/user experience on your website
- Machine-learning signals & data gained from Google Analytics.
- Optimized on-page elements and website content (i.e. your CBD SEO strategy)
But, the challenge is, it’s impossible to build trust and credibility for your CBD brand & products overnight – just like in real life. Authority is earned and built over time.
Your CBD SEO expert should know that following Google’s E-A-T guidelines is absolutely critical to ensuring successful results for your CBD SEO strategy.
Establishing a CBD brand as a trusted authority takes patience, effort, and commitment and relies on offering valuable, high-quality SEO optimized content on your website and a quality line of CBD products that allows customers to trust a brand.
5. A Good CBD SEO Strategy Also Means a Better User Experience
Website User experience or UX should be every CBD advertising agency’s number one priority. Everyone CBD brand wants better organic rankings and maximum visibility, however, few realize that optimal user experience is a big part of getting there.
Google has learned how to interpret a good or unfavorable user experience, and a positive user experience has become a pivotal element to the success of a website and CBD SEO strategy.
Google’s Page Experience Update is something that marketers in all industries will need to adhere to and is part of their longstanding focus on the customer experience.
Customers know what they are searching for. If they can’t find it, there’s going to be a problem. And revenue will suffer.
Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.
6. SEO is Relatively Cheap and Very Cost-Effective
Ok, a professional CBD SEO strategy is not “cheap” per se, it costs money. But all the best things do, right?
SEO is relatively inexpensive in the grand scheme of things, and the payoff will most likely be considerable in terms of a CBD brand’s benefit to the bottom line over the long term.
A CBD SEO strategy is not a marketing cost; it’s an actual business investment.
Exemplary implementation of a CBD SEO strategy on your company website will bring benefits for years to come. And, like most things in life, it will only be better with the more attention (and investment) it gets.
7. CBD SEO is PR
Using PR is an effective marketing tactic for CBD brands to consider. And PR combined with a CBD SEO strategy can work wonders for creating awareness, and website traffic, for your business.
CBD SEO helps build long-term equity for your brand. A good ranking and a favorable placement help elevate your brand’s profile.
People search for CBD news and related items and having a good SEO and PR strategy means your brand will be seen.
Having a good user experience on your website means your messages will be heard, and your products or service sell.
Your CBD SEO strategy is not a siloed channel, so integrating with content and PR helps with brand reach and awareness alongside other positive results.
8. Search Engine Optimization is a Long-Term Strategy
SEO can have a significant impact within the first year of action being taken, and many of those actions will have an effect that lasts more than several years.
But even a CBD site that hasn’t taken advantage of the boatload of intense recommendations from a CBD SEO agency will improve from basic SEO best practices being implemented on an ecommerce website with a decent user experience.
And the more SEO time, effort, and budget committed to it, the better and longer a CBD website stands to be a worthy contender in the crowded CBD market.
9. SEO is Quantifiable
While a CBD SEO strategy doesn’t offer the same easy-to-calculate ROI as running Google Ads search campaigns, you can still measure almost anything with proper tracking and analytics.
The big problem is trying to connect the dots on the back end since there is no definitive way to understand the correlation between all actions.
This is where our team of CBD SEO experts can help! Our CBD SEO agency will aim at those improvements, so connecting the dots should not be a challenge.
In our experience with CBD SEO, most all companies want to know and understand where they were, where they are, and where they’re going in terms of digital marketing performance, especially for SEO when using a professional CBD SEO agency.
There’s no better way to show the success of a CBD SEO strategy because the data never lies.
We Can Help Build & Manage Your CBD SEO Strategy
The role of a CBD SEO agency has expanded significantly over the last few years with the growth of the CBD market in the EU, United States, and Canada.
In particular, a CBD SEO company that helps consumers when in need, and implements a robust, quality SEO strategy on a brand’s website will benefit new and existing CBD businesses and their marketing efforts.
SEO has its challenges, but the opportunities it brings help future-proof success for any CBD business and are critical to a brand’s web presence now and in the future.
We can help you with your CBD SEO strategy. Please call us for a free 30-minute phone consultation or email us to request a quote.
We’re Ready To Help You Grow!