Wondering where to advertise CBD products in the United States? What if you had a list of the top 25 cities to sell CBD products in the USA? I’m betting that would significantly help your CBD advertising plans. Thanks to a recent study, we have data that shows exactly where to advertise your hemp CBD products in the US.
This is Where To Advertise Hemp CBD Products & Maximize Profitability
Where are the most profitable cities in the United States to market, promote, and sell CBD?
If you have that information, you’d have a super great head start for your hemp CBD marketing strategy, wouldn’t you?
The popularity of hemp CBD products in the USA is largely due to their long and expanding list of reported health benefits, as well as to the passing of the Farm Bill.
It’s still important to note that we’re still in the early stages when it comes to CBD research and that there has been plenty of auspicious studies showing that CBD could be effective in treating the pain that comes from conditions like arthritis, diabetes, depression & anxiety, as well as other common health issues.
But you likely already know all of this which is why you launched your hemp CBD brand. The trick is how to create awareness for your CBD products, how to get an edge your competitors and sell your legal hemp CBD products online in the USA.
This article will help you optimize your hemp marketing strategy by geo-targeting your CBD advertising & marketing to the most profitable US states.
Thanks to researchers at the CBD Awareness Project, we’re able to identify cities in the United States whose residents would benefit most from CBD!
For the purpose of this article, we’ll call these states the most profitable states for selling hemp-derived CBD products in the USA.
How Popular Are CBD Products in the USA?
Insanely popular!
As an SEO guy, I’m always going to look at Google to gauge the popularity of different topics or different business sectors.
Based on the number of searches on Google for CBD, it’s clear to see that the popularity of CBD has been increasing for years, and based on this data from Google, searches have nearly doubled over the last year.
It gets even better. Recent data published by BDS Analytics shows that the hemp CBD market in the United States is expected to reach $20 billion in sales by 2024. This forecast is up from $1.9 billion in 2018 which is a compound annual growth rate of 49%.
But are there certain geographic locations in the USA that may have a higher propensity to benefit from the reported health benefits of hemp CBD products?
The CBD Awareness Project assembled a group of researchers to identify cities in the United States that have a high concentration of certain health conditions that CBD oil can help alleviate pain and other symptoms.
How’d they come up with this data?
The researches identified the most profitable cities to sell hemp CBD products by creating a composite index for US cities based on the prevalence of the following conditions that CBD helps to manage.
These conditions include:
- Poor mental health (including depression and anxiety)
- Poor sleep habits
- Arthritis
- Diabetes
- High blood pressure
- Smoking
- Cancer
All health data was sourced from the Centers for Disease Control and Prevention and only cities with at least 200,000 people were included in the analysis.
So Who’s Buying Hemp CBD Products Online & Where Do They Live?
Further research conducted by BDS Analytics showed that most hemp CBD customers in the USA are split 50/50 between male and female, and on average are 40 years old, employed full time and have a higher education background than non-CBD consumers.
The CBD Awareness Project found that geographically, the cities that would benefit most from CBD are primarily found in the Southeast and Midwestern regions of the US.
Four cities in Ohio made the top 25, while two cities in Missouri, Louisiana, Alabama, and Tennessee, respectively made the list. Ohio seems like a no-brainer to market hemp CBD products based on this study, right?
Only one city on the West Coast, where marijuana laws are the most relaxed, is featured below. Seems like people on the west coast are a little behind when it comes to the popularity of hemp CBD.
So where should growth-focused hemp CBD brands target their CBD advertising? These are the top 25 cities to focus on when marketing CBD products in the United States.
The 25 Best US States To Sell Hemp CBD Products
25. San Bernardino, CA
- Adults with poor mental health: 16.1%
- Adults sleeping less than 7 hours per night: 41.1%
- Adults with arthritis: 23.1%
- Adults with diabetes: 14.6%
- Adults with high blood pressure: 35.0%
- Adults who smoke: 18.9%
- Adults with cancer: 5.2%
24. Richmond, VA
- Adults with poor mental health: 13.4%
- Adults sleeping less than 7 hours per night: 39.4%
- Adults with arthritis: 24.8%
- Adults with diabetes: 13.3%
- Adults with high blood pressure: 36.8%
- Adults who smoke: 20.5%
- Adults with cancer: 5.7%
23. Pittsburgh, PA
- Adults with poor mental health: 13.2%
- Adults sleeping less than 7 hours per night: 40.4%
- Adults with arthritis: 29.2%
- Adults with diabetes: 10.4%
- Adults with high blood pressure: 32.8%
- Adults who smoke: 20.9%
- Adults with cancer: 6.1%
22. Lexington, KY
- Adults with poor mental health: 12.9%
- Adults sleeping less than 7 hours per night: 39.2%
- Adults with arthritis: 27.4%
- Adults with diabetes: 10.5%
- Adults with high blood pressure: 34.9%
- Adults who smoke: 20.2%
- Adults with cancer: 6.3%
21. Fayetteville, NC
- Adults with poor mental health: 13.6%
- Adults sleeping less than 7 hours per night: 38.5%
- Adults with arthritis: 26.4%
- Adults with diabetes: 12.4%
- Adults with high blood pressure: 38.2%
- Adults who smoke: 18.8%
- Adults with cancer: 5.9%
20. New Orleans, LA
- Adults with poor mental health: 13.1%
- Adults sleeping less than 7 hours per night: 40.8%
- Adults with arthritis: 25.4%
- Adults with diabetes: 13.5%
- Adults with high blood pressure: 39.3%
- Adults who smoke: 20.5%
- Adults with cancer: 5.6%
19. Kansas City, MO
- Adults with poor mental health: 13.8%
- Adults sleeping less than 7 hours per night: 38.2%
- Adults with arthritis: 25.8%
- Adults with diabetes: 11.7%
- Adults with high blood pressure: 34.1%
- Adults who smoke: 22.0%
- Adults with cancer: 6.0%
18. Baton Rouge, LA
- Adults with poor mental health: 13.7%
- Adults sleeping less than 7 hours per night: 38.6%
- Adults with arthritis: 24.2%
- Adults with diabetes: 13.8%
- Adults with high blood pressure: 40.2%
- Adults who smoke: 20.4%
- Adults with cancer: 5.8%
17. Nashville, TN
- Adults with poor mental health: 13.4%
- Adults sleeping less than 7 hours per night: 39.4%
- Adults with arthritis: 26.8%
- Adults with diabetes: 10.8%
- Adults with high blood pressure: 35.2%
- Adults who smoke: 21.5%
- Adults with cancer: 6.1%
16. Columbus, OH
- Adults with poor mental health: 14.1%
- Adults sleeping less than 7 hours per night: 38.9%
- Adults with arthritis: 26.0%
- Adults with diabetes: 11.4%
- Adults with high blood pressure: 33.9%
- Adults who smoke: 22.2%
- Adults with cancer: 6.2%
15. Philadelphia, PA
- Adults with poor mental health: 15.2%
- Adults sleeping less than 7 hours per night: 42.6%
- Adults with arthritis: 26.7%
- Adults with diabetes: 12.7%
- Adults with high blood pressure: 34.2%
- Adults who smoke: 22.8%
- Adults with cancer: 5.7%
14. Newark, NJ
- Adults with poor mental health: 15.2%
- Adults sleeping less than 7 hours per night: 48.9%
- Adults with arthritis: 25.5%
- Adults with diabetes: 15.3%
- Adults with high blood pressure: 38.6%
- Adults who smoke: 22.1%
- Adults with cancer: 5.0%
13. Milwaukee, WI
- Adults with poor mental health: 14.9%
- Adults sleeping less than 7 hours per night: 39.2%
- Adults with arthritis: 26.0%
- Adults with diabetes: 13.5%
- Adults with high blood pressure: 37.5%
- Adults who smoke: 22.2%
- Adults with cancer: 5.8%
12. Baltimore, MD
- Adults with poor mental health: 13.8%
- Adults sleeping less than 7 hours per night: 43.2%
- Adults with arthritis: 27.5%
- Adults with diabetes: 13.7%
- Adults with high blood pressure: 39.3%
- Adults who smoke: 22.0%
- Adults with cancer: 5.8%
11. Montgomery, AL
- Adults with poor mental health: 14.3%
- Adults sleeping less than 7 hours per night: 38.1%
- Adults with arthritis: 29.8%
- Adults with diabetes: 13.9%
- Adults with high blood pressure: 40.8%
- Adults who smoke: 21.1%
- Adults with cancer: 6.0%
10. Louisville, KY
- Adults with poor mental health: 14.3%
- Adults sleeping less than 7 hours per night: 38.0%
- Adults with arthritis: 27.5%
- Adults with diabetes: 11.0%
- Adults with high blood pressure: 38.6%
- Adults who smoke: 23.3%
- Adults with cancer: 6.5%
9. St. Louis, MO
- Adults with poor mental health: 15.2%
- Adults sleeping less than 7 hours per night: 37.7%
- Adults with arthritis: 30.5%
- Adults with diabetes: 14.0%
- Adults with high blood pressure: 35.9%
- Adults who smoke: 24.7%
- Adults with cancer: 6.0%
8. Memphis, TN
- Adults with poor mental health: 15.6%
- Adults sleeping less than 7 hours per night: 41.1%
- Adults with arthritis: 29.8%
- Adults with diabetes: 15.1%
- Adults with high blood pressure: 43.0%
- Adults who smoke: 24.5%
- Adults with cancer: 5.5%
7. Birmingham, AL
- Adults with poor mental health: 15.1%
- Adults sleeping less than 7 hours per night: 41.8%
- Adults with arthritis: 29.3%
- Adults with diabetes: 16.7%
- Adults with high blood pressure: 44.1%
- Adults who smoke: 22.6%
- Adults with cancer: 5.7%
6. Cincinnati, OH
- Adults with poor mental health: 14.6%
- Adults sleeping less than 7 hours per night: 42.9%
- Adults with arthritis: 28.4%
- Adults with diabetes: 13.9%
- Adults with high blood pressure: 36.5%
- Adults who smoke: 22.7%
- Adults with cancer: 6.0%
5. Rochester, NY
- Adults with poor mental health: 15.9%
- Adults sleeping less than 7 hours per night: 39.7%
- Adults with arthritis: 28.9%
- Adults with diabetes: 13.7%
- Adults with high blood pressure: 34.9%
- Adults who smoke: 24.0%
- Adults with cancer: 6.1%
4. Cleveland, OH
- Adults with poor mental health: 16.4%
- Adults sleeping less than 7 hours per night: 42.6%
- Adults with arthritis: 29.5%
- Adults with diabetes: 15.8%
- Adults with high blood pressure: 40.3%
- Adults who smoke: 29.5%
- Adults with cancer: 5.6%
3. Toledo, OH
- Adults with poor mental health: 15.8%
- Adults sleeping less than 7 hours per night: 43.3%
- Adults with arthritis: 31.1%
- Adults with diabetes: 12.9%
- Adults with high blood pressure: 36.0%
- Adults who smoke: 26.7%
- Adults with cancer: 6.1%
2. Buffalo, NY
- Adults with poor mental health: 15.3%
- Adults sleeping less than 7 hours per night: 42.7%
- Adults with arthritis: 29.6%
- Adults with diabetes: 13.9%
- Adults with high blood pressure: 37.4%
- Adults who smoke: 24.4%
- Adults with cancer: 6.1%
1. Detroit, MI
- Adults with poor mental health: 17.9%
- Adults sleeping less than 7 hours per night: 50.1%
- Adults with arthritis: 33.3%
- Adults with diabetes: 17.3%
- Adults with high blood pressure: 46.3%
- Adults who smoke: 28.6%
- Adults with cancer: 5.8%
Where To Target Your Hemp CBD Marketing & Advertising
To summarize the data above and come up with a targeted geo-location for you to market and advertise your CBD products, let’s break it down to the top 3 cities that have the highest percentage of people suffering from each health condition.
Arthritis
If your Hemp CBD Products help manage symptoms and pain from arthritis, you could strategize a hemp CBD campaign focused on managing arthritis pain.
This campaign can use search engine optimization and blog content marketing to drive traffic from organic search to informational content on your site, that educates potential customers about how your hemp oil can help them manage arthritis.
You’d also include links to your products within the article as well as calls to action to purchase specific hemp products.
In this case, you should geo-target your hemp CBD marketing to these US cities:
- Detroit, MI: 33.3%
- Toledo, OH: 31.1%
- Louis, MO: 30.5%
Anxiety and Depression
Many new CBD companies are marketing CBD oil to people suffering from anxiety & depression. The issue here is that they marketing to everyone 21-65+ all over the USA.
This may be possible and successful for large CPG brands, with equally large marketing budgets, but it’s likley, not possible for your company.
If your CBD products target those suffering from poor metal health conditions like anxiety and depression, I’d suggest crafting a digital advertising campaign targeting these US cities, instead of the whole country:
- Detroit, MI: 17.9%
- Cleveland, OH: 16.4%
- Rochester, NY: 15.9%
Poor Sleeping Habits
Maybe your CBD products help people manage their poor sleeping habits. If so, geo-target your CBD marketing campaigns to:
- Detroit, MI: 50.1%
- Newark, NJ: 48.9%
- Toledo, OH: 43.3%
Other Ailments
Your CBD brand may also help with those suffering from Cancer, Diabetes, High Blood Pressure, or Smoking.
If so, produce content for your website, social media platforms, and digital advertising that focuses on how your hemp CBD products help to specifically manage these conditions:
Cancer
- Louisville, KY: 6.5%
- Lexington, KY: 6.3%
- Columbus, OH: 6.2%
Diabetes
- Detroit, MI: 17.3%
- Birmingham, AL: 16.7%
- Cleveland, OH: 15.8%
High Blood Pressure
- Detroit, MI: 46.3%
- Birmingham, AL: 44.1%
- Cleveland, OH: 40.3%
Smoking
- Cleveland, OH: 29.5%
- Detroit, MI: 28.6%
- Toledo, OH: 26.7%
Key Take Away For Advertising Hemp CBD Products
- Based on the above data, it seems like Detroit is one of the best US states to sell CBD products. This city ranks at #1 for 86% of all ailments tracked!
- If you’re looking for a second US state to target, the data clearly shows cities in Ohio are your second best bet.
We Can Help You Target Your Hemp CBD Products Online
Have you been targeting the wrong geographic locations when considering where to advertise CBD products? We can help you sort all that out!
If you’d like to increase the amount of daily targeted traffic to your website, and boost the time spent on your website, along with the average number of pages viewed by each potential customer, we can implement customized CBD marketing strategies to achieve these goals.
Check out our case studies, samples of our work, and our approach to hemp CBD marketing.
If you’re ready to get started now, please contact us to request a quote, or call us for a free 30-minute consult.
We’re Ready To Help You Grow!
