So you have a CBD website but now you need to get your content indexed and ranked on Google and Bing search engines. Here are 5 SEO tips for CBD companies to get your content indexed in search results.
Get Your Content Indexed & Ranked Using SEO For CBD Companies
Did you know that SEO for CBD companies is one of the most effective digital marketing tactics to implement into your marketing strategy, especially if you’re looking to build a CBD brand for the long-term?
A good CBD website is supposed to attract your customers by organically driving inbound traffic. That is one of the primary functions of your website.
Search engines combined with SEO for CBD makes it possible for your customers to find your online dispensary or retail cannabis store.
Fobes.com says that your website has the ability to continuously provide you with sales leads when you organically rank on the first page of search engines. That is a powerful lead generator!
According to a study by eMarketer, as reported by Search Engine Journal, Google is expected to bring in 80% of the net search ad revenue in the U.S. this year.
The purpose of implementing a CBD SEO strategy on your site is to get your website content indexed in search engines like Google & Bing asap in order to get that content ranking on page 1 for relevant CBD search queries.
In this article, we’re going to teach you how to use SEO for CBD to get your high-quality CBD content indexed and ranked on Google & Bing search.
How To Get CBD Content Indexed & Ranked On Google ASAP
Let’s get one thing right from the start. SEO is a complicated art/digital marketing tactic. SEO takes time. SEO is not meant to drive short term sales.
SEO is meant to improve your website’s online visibility and to increase the amount of highly qualified traffic to your site from organic search results.
Your CBD SEO content strategy should be focused on targeting top of the funnel and middle of the funnel people to educate them and to make them aware of the features and health benefits of CBD oil, and the other CBD products you sell.
If your website is new or has a low Domain Authority score, it will be harder for you to get your CBD content indexed quickly, let alone getting your site’s page to rank on page one.
How do you know if your website has a low domain authority (DA)? If it’s a new site and doesn’t have a lot of content, i.e. less than 15-20 pages, you probably have a super low DA score.
If you’d like to check your site’s domain authority, use this free tool.
How To Increase Your CBD Site’s Domain Authority?
In order to increase your website’s domain authority, you need to regularly populate your site with high-quality, highly relevant content related to CBD and CBD products.
The content on your site needs to answer the questions about CBD that your target demo is searching for.
If people are spending time on your site, reading your content, clicking through to read more content, sharing your content, and returning to your site to consume new content, Google & Bing will reward you with high domain authority and search engine rankings.
So what do you do if you have a new CBD website, with little content, and a low DA? Can you still get your content to be indexed and ranked as quickly as sites with a higher DA?
Yes, you can!
In fact, trusted SEO and digital marketing professional Neil Patel conducted an experiment to see if it was possible to get new content from low DA site’s indexed and ranked quickly.
We went through the experiment and came up with the following 5 tips for SEO for CBD companies to get your content indexed and ranked on Google faster. Even with a low DA!
1. Create & Submit a Sitemap As Part of Your CBD SEO Marketing
Have you ever discussed your sitemap with your web developer or SEO strategist?
Has anyone ever told you how important it is to have an updated XML Sitemap as part of your CBD company’s SEO strategy?
Let’s put it this way, sitemaps are super important to the SEO for CBD companies who’s when sites have low domain authority.
What is a sitemap? A sitemap is very simply a list of pages of a web site, in XML format, so that Google and other search engines can read it.
The most common misconception is that the XML sitemap helps get your pages indexed. This is true but it’s not what you may think.
Google does not index your pages just because you have submitted an updated sitemap.
Google indexes pages because (a) they found them and crawled them, and (b) they consider them good enough quality to be worth indexing.
Having said that, it is important to note that by submitting an XML sitemap to Google and Bing search engines, you’re giving Google and Bing a clue that you consider the pages in the XML sitemap to be good-quality landing pages for CBD related search queries that are worthy of being indexed.
Here’s what recent data showed about how websites with low domain authority can get their web pages indexed on Google faster by using sitemaps:
As you can see from the SEO data illustrated in the chart above, it is possible to get content indexed on Google pretty fast by adding the new content’s URL to your sitemap and manually submitting it directly to Google.
Now the issue for new CBD companies trying to SEO their website’s to rank for popular and lucrative search phrases is that your site likely has little to no backlinks and a low DA.
When your site has very few links and a low domain score, you’ll probably find out quickly that Google may not crawl, and index, your site’s pages as often as you’d like.
However, by effectively using a sitemap, you can speed up the indexing process, which helps decrease the time it takes for your site to start ranking for keywords.
2. SEO for CBD Companies Works Best With An Optimized Internal Linking Strategy
Links have always been important to SEO. In fact, Google was originally built by links. Its “spiders” crawled the world’s website’s and determined a site’s relevance by which other sites were linking to it.
Every single website needs links, links, and more links to rank well on Google or Bing. Internal and external linking should be an essential part of the SEO for your CBD company.
Ideally, most of your site’s links to your site would be backlinks from highly relevant and authoritative external sites. But that takes time, strong content, and isn’t quick and easy to do.
Recently, marketing experts have conducted studies to determine if a new website, with few backlinks, and a low domain authority, can benefit from an optimized internal linking strategy.
The study showed that website’s who’s blog articles used 3 internal links had more page 1 rankings than sites that just used an XML sitemap alone.
It turns out that an internal linking strategy can help the SEO for your CBD website. The secret is that you need relevant and related content on your site that you can cross-link to each other.
When you add internal links from your old content to your newer articles, it helps them get indexed faster and it helps push them up in the rankings.
Especially when these internal links come from relevant pages that have some decent rankings on Google.
3. Use Google Search Console & The URL Inspection Feature
As a CBD business owner, you may not be familiar with the free Google Search Console tool, let alone its new URL inspection feature.
Your web developer should be very familiar with this tool and so should your SEO provider.
If not, you may want to use an experienced cannabis digital marketing agency to manage the execution of your CBD SEO marketing strategy.
Essentially, Google Search Console is a quick way to get your new website content indexed faster, even if you have a new website.
Results released from the recent study mentioned above shows that website’s with low domain authority can get their web pages indexed on Google faster by using the URL inspection tool in Google Search Console:
This process is very similar to submitting your sitemap. You need to use Search Console to submit sitemaps, as well as individual URLs, to Google for indexing.
You can see that the data shows that the website’s involved in the study had their new content indexed and ranked on Page 1 within 30-days!
If you’re not using this approach in the SEO strategy for your CBD company website, we’d highly recommend implementing this tip today, or for the next time you publish new content.
4. Social Media Shares Can Boost Your CBD SEO Marketing
Many digital marketers have likely noticed a cool trend over the last 2 years of social media marketing.
They know that if you publish new content on your site, and it receives a decent level of social engagement – likes, reactions, shares, and clicks – that same content can skyrocket to the top of Google in the short run.
Using social channels like Facebook, Twitter, and/or LinkedIn, to share your new blog content can contribute to a growing amount of highly relevant and qualified traffic to your website.
So, even if social shares provide a short term boost in rankings, and your rankings for that piece of content could drop in the long-term, there is still a very lucrative benefit.
Look at it this way. Social shares may not have a direct impact on rankings, but the more people who see your content the higher the chance you build backlinks, increase your brand queries, and build brand loyalty.
5. Meta Tags Absolutely Will Help Your CBD SEO & Rankings
Optimizing cannabis and CBD website metadata has been an essential part of our CBD SEO strategy for our retail and online dispensary clients in particular.
I’ve been optimizing meta tags from 2004 till now, and always will because I know it works,and it can really help your CBD website get indexed faster on Google.
So, what are meta tags and which meta tags do you need to optimize to boost rankings and SEO for CBD companies?
The following 2 meta tags are most important for SEO for CBD companies:
- Title Tag
- Meta Description Tag
What & where are these tags?
Anytime you, or one of your customers, perform a Google search, a list of the most relevant results are displayed on the first page, and each result has a title, a URL (link), and a description:
The link part of the search listing is the title tag, then there’s the URL below in green color, and then the meta description tag is below it.
Note that mobile search results do look different from the above desktop search result listing. For example, the URL is on top in a mobile search listing
Now, how does a CBD company optimize meta tags in order to get your CBD content indexed faster?
There are a few ways you can generate more clicks on your search listing over your competition.
Include Keywords: People tend to click on listings that include the keyword or phrase they just searched for. Make sure you are using the right keywords within your title and description.
Evoke Curiosity: Titles that are super appealing to your target demos will tend to generate more clicks. Here’s an example: If the keyword you were going after is “Benefits of CBD Oil” a good title would be “11 Proven Benefits of CBD Oil (#6 Will Blow Your Mind!)”.
I know it may seem a bit long, but it works because a lot of people will wonder what number 6 will be. It evokes curiosity.
Copy Magazines: Anytime you see a magazine, you’ll notice that they have appealing titles and headlines on the cover. A lot of their titles contain “how to” or are list oriented.
Look at magazines for inspiration for your blog content, and ensure you optimize it for your CBD company’s tarted keyword list.
We Can Help Your CBD Company With SEO Marketing
When it comes down to CBD SEO marketing, the data above provide some serious tips for boosting SEO for CBD companies.
The above SEO tips aren’t rocket science, and really can be considered to be just the simple, little things, which actually do matter.
Implementing a CBD SEO strategy on website elements like meta tags, URLs, internal linking, social shares, and sitemaps will help your CBD SEO marketing plan.
But the key to doing right, especially if you want your new content to rank well, is to not just do one of these things, but instead do them all.
We offer a comprehensive SEO Audit and UX Analysis of your website, implementation of an initial website SEO strategy, as well as ongoing SEO with optimized blog content writing as part of our SEO services for CBD companies.
Want to read a CBD SEO Case Study on how we got 11 targeted keywords ranked for our client in just 30-days? Follow the link!
If you’d like to learn more about our services, packages, and pricing, please contact us for a free 30-minute phone consult or to request a quote.
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