Cannabis Retail Dispensary Local SEO & Email Marketing Strategy
Stok’d Cannabis is a uniquely Canadian cannabis shop in the heart of Scarborough, ON. They are bringing backcountry feels to the big city. They’re all about the chill Canadian cottage country vibe – the down-to-earth, no pressure, “sorry about that” mentality that comes with living in the great white north.
This client approached us to help them with an experienced and proven digital marketing strategy for their first 2 licensed cannabis retail stores in Scarborough, Ontario.
They had a decent amount of email addresses and customer phone numbers and needed a strategy to use this customer data to grow their business.
We’re currently working on a user-focused email marketing strategy with bi-weekly newsletters & drip campaigns.
Marijuana Dispensary Local SEO Strategy
The folks at Stok’d also realize the importance of an experienced local SEO strategy for their dispensary. This is the most effective and most compliant digital marketing strategy for retail dispensaries – and it works, but it takes time.
Our plan is to implement an initial local SEO & keyword strategy on their website and then follow up with ongoing SEO updates, publish 2 x 1200-1500 word SEO optimized blog articles each month, and optimize their Google My Business page and photos on a monthly basis.