B2B Cannabis SEO & Google Advertising
Labstat is recognized as the world’s leading analytical testing laboratory for cannabis & nicotine product testing specializing in analytical chemistry, in-vitro toxicology, microbiology and method development.
The company’s commitment to serving its clients is equaled only by its focus to innovate and offer the most advanced science in the industry. The approach is to strategically partner with each of their clients to understand their needs and leverage their resident knowledge to provide the best technical and cost-efficient solution.
They have leveraged their technical experience to offer the most comprehensive cannabis testing capabilities in the world. They are also the only cannabis testing laboratory in Canada that offers testing facilities in eastern and western Canada.
The B2B Cannabis Marketing Requests
Labstat approached us in 2021 to help them create & manage a new paid advertising strategy using Google PPC search advertising.
Their initial challenges were to:
- Increase awareness of their cannabis product testing service.
- Maintain awareness for their nicotine product testing, food product testing, and natural health product testing.
- Increase qualified traffic to the website
- Increase lead generation
The company had not done any digital marketing or any advertising in the past and wanted to see what professional and experienced cannabis marketing could do for their business.
We knew we had to understand their target audience, have our customer personas/consumer avatars and campaign targeting on point, in order to run an effective B2B Google Ads campaign and comprehensive SEO & blog content marketing strategy.
Our team was up to the challenge!