Can You Advertise Medical Cannabis on Google?
Yes! It is possible to advertise medical cannabis on the Google Display network as well as Google-owned YouTube.
Below, we outline how we increased the attendance for the Canadian Greenhouse Conference in 2018 using the term “medical cannabis” in the ad copy, as well as cannabis imagery in the advertising creative.
If you’d like to read/download the full case study on how we advertised medical cannabis on Facebook, Google, and Youtube please go here.
Google Display Ads Targeting Medical Cannabis Growers
We produced image ads in 6 unique dimensions to promote this conference on the Google Display Network from July 6, 2018 to October 3, 2018.
All 6 ads were approved!
Google Ads Campaign Performance
We measured the success of this 2018 campaign using the following key performance indicators (KPIs):
- Campaign dates: July 6, 2018 to October 3, 2018
- Impressions: 738,436
- Clicks: 3,076
- Average CPC: $0.81 (CAD)
- Total Cost: $2,484.64
- Total Cost per Conversion: $146.16
- Total Conversions: 17
- Conversion Rate: 0.55%
Campaign Summary
Google Display Network was 1 of 3 platforms we used to promote this conference and increase attendance by 20% in 2018.
We also used Facebook and Youtube. You can see the full case study here.
How The Client Feels About Our Work
“Vee and his team have been instrumental in growing my conference and expanding our reach to new audiences.
They were patient with my learning curve, very accessible, responsible in handling my account budget and thorough in their reporting.
I have the utmost confidence in ColaDigital.ca to help us achieve our marketing goals.” – Glenna Cairnie, Canadian Greenhouse Conference.
We Can Help You Advertise Cannabis on Google
If you’d interested in trying Google Ads campaigns for your products on the Google Search or Google Display Network, please contact us for a free consultation.
