Programmatic Display Advertising For CBD & Cannabis Companies
Have you considered programmatic display advertising for CBD and/or Cannabis products? Did you know that our programmatic advertising partners allow for cannabis and CBD advertising on popular websites, streaming services, and connected TV? Keep reading to learn how to advertise your cannabis and CBD products online with no issues!
Imagine a world where you can run CBD and cannabis advertising on popular websites, streaming services, and connected TV, and not get your Google Ads or Facebook ad manager accounts flagged or shut down.
What about a world where you can retarget every single person that visits your website with hyper-targeted display and/or video ads while they are online, on websites, streaming music on Spotify, listening to podcasts, or watching TV using online connected TV apps.
If you’re a CBD or cannabis business, a retail dispensary or offer online shopping only, and you’re looking for an alternative to search and social advertising, and the challenges of getting cannabis or CBD ads approved on Facebook or Google, we have a fantastic & cost-effective solution!
If you’ve never heard of programmatic advertising, or even better, programmatic advertising for cannabis and CBD companies, we’ll tell you all about it, and how you can take advantage of CBD and/or cannabis advertising placements and supercharge your business growth.
Let’s Define Programmatic Advertising For CBD Companies & Cannabis Dispensaries
According to MarTech Advisor, “Programmatic advertising for CBD and cannabis advertising is the real-time buying and selling of ad inventory through an automated bidding system.
Programmatic advertising enables brands and agencies to purchase … ad slots for digital out-of-home (DOOH), online, streaming, TV, OTT, video and voice ads.”
This type of advertising differs from search and social advertising in that instead of buying ads individually ahead of time, our partner’s programmatic platforms provide us with hundreds of thousands of available advertising placements instantaneously.
We use algorithms help us decide where to run ads, when to show them, and how much to pay.
These platforms also aggregate a ton of lucrative consumer data from a huge array of providers, which allows us to target our cannabis and CBD ad campaigns by audience attributes.
For example, we can specifically target people ages [any age range here] living in [any city name here] with a known interest in CBD (or cannabis).
If your business wants to get an edge on your competitors in the highly competitive world of CBD and cannabis, there are a ton of benefits to be gained by leveraging programmatic display ads for CBD and cannabis.
4 Benefits of Using Programmatic Display & Video Ads For CBD/Cannabis Advertising
Digital display ads for CBD and cannabis need to be part of your overall marketing strategy.
In fact, display ads in general are already transacted almost entirely through programmatic ad technology – 85% of display ads this year will be purchased using programmatic ad platforms.
Bottom line – if you’re running display ads for cannabis or CBD products, programmatic ad buying is a must.
Here are 4 reasons why you should shift your focus from restrictive, competitive, and expensive Google Ads or Facebook Ads, and instead use programmatic display and video ads to grow your cannabis or CBD business.
1. Our Partner DSPs Allow For Cannabis & CBD Advertising
This is definitely the number 1 benefit of using programmatic display ads for CBD and cannabis products. There are little to no hoops we need to jump through in order to get your CBD/cannabis advertising approved.
The key to swift and easy approval for CBD display ads is to follow the guidelines outlined by our demand-side platforms (DSPs). Same thing goes for cannabis display advertising.
Let’s define who the DSPs are. When it comes to cannabis or CBD display advertising, we can secure display and/or video ad placements for your CBD products on the following DSPs:
Website Ad Placements:
- Bleacher Report
- Fix News
- Business Insider
- The Huffington Post
- Sport’s Illustrated
- Men’s Health
- New York Post
- The Weather Channel
Connected TV (CTV) Ad Placements:
- Direct TV
- Amazon Prime
- Apple TV
2. Retargeting & Remarketing is Available For Cannabis & CVD Advertisers
What is retargeting or remarking?
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your cannabis or CBD brand in front of bounced traffic after they leave your website.
For most websites, only 2% of web traffic converts on the first visit – so a retargeting strategy for cannabis and CBD advertising is a MUST.
What could be better than a programmatic display advertising network that accepts and allows for cannabis and CBD advertising?
How about the ability to retarget everyone who clicks on your CBD display ad, watches part of your cannabis video ad, as well as anyone who visits your website, regardless of how they got there?
That’s exactly what we can do for you via our 3rd party programmatic CBD and cannabis advertising network & DSPs.
Retargeting is your ideal digital marketing tactic to increase awareness of your CBD brand online. This keeps your cannabis company at the forefront of consumers’ minds.
Retargeting allows us to focus your advertising spend on people that we know have some degree of interest in buying your products. This means a much better ROI for your overall marketing spend.
It’s super important to note here that Google does not let cannabis or CBD companies who are able to run ads on the Google search network the ability to retarget/remarket website visitors or people that engage with your ad. Yet.
Even more interesting, Google does allow retargeting/remarketing to every other B2B and B2C company who advertises on the Google Search or Google Display networks. Yet.
This is another reason why programmatic display ads for cannabis and CBD is the ideal alternative to search and social ads.
3. More Testing = Increased ROI
While we’re on the subject of ROI for your cannabis advertising, one of the best things about running programmatic CBD display ad campaigns is the ability to A/B test distinct ad sizes and/or ad creative.
This allows us to reallocate resources (media spend) in real time to the ads with the highest likelihood of conversion.
For example, if early results of your cannabis adverting campaign show that vertical banner ads are twice as likely as horizontal ones to drive clicks to your website, we can choose to pay twice as much for a vertical banner ad impression, and only half as much for a horizontal one.
Or, what about if you wanted to test 2 different types of creative. This could be different designs for display ads or 2 completely different videos.
We’d run A/B tests on the creative types and push more media spend to the video that is getting a higher engagement rate/view percentage, and spend less on the other, or completely remove it from the campaign.
Programmatic display advertising provides us with useful options like this to help us optimize your campaign for lower costs/CPAs and higher conversions/revenue.
4. Display Ads Have Lower CPCs. Google Search Ads Have Higher CPCs.
If you’re not already convinced that programmatic display advertising for your CBD and/or cannabis products is a much better option than Facebook or Google Ads, this one will be the deal closer.
Display ads are much less expensive than Google search ads or ad placements on Facebook/Instagram. That’s right, you can actually save money and optimize your media spend much more effectively by using programmatic display ads for CBD & cannabis.
Here are some examples. For context, these statistics from Wordstream are for all categories/industries, outside of cannabis and CBD. All costs in USD$.
- The average cost of an advertisement on Google Ads (AdWords) is $2.32 per click on the search network.
- The average cost per click of an ad on the Display Ad Network is under $0.58.
- The average cost per action (CPA) in a Google advertising search campaign is $59.18.
- The average cost per click of an online Facebook ad is $1.72. The average cost per action on Facebook Ads is $18.68.
- The typical CPM on Facebook Ads is around $10.
- The typical CPM for an Instagram ad is closer to $5, but Instagram ad costs are rising as the platforms gains in popularity.
What about the advertising costs for the cannabis and CBD industry?
Here’s a mini case-study of costs for programmatic display and/or video advertising on popular websites, streaming services, and connected TV. This data comes from our third-party programmatic display advertising partner.
Mini Case Study: Programmatic Display Ads For CBD Products
CBD Company Crushes Online Sales With Retargeting Display Ads
Faced with the barriers typical of digital advertising platforms, an online CBD retailer turned to programmatic display advertising to drive and track sales.
Client Industry: CBD & Hemp
Client Goal: Online Sales & Attribution
Solution: Display Ads, Retargeting, Conversion Tracking Pixels
CBD products present a unique challenge in the digital ad space due to restrictive policies around advertising hemp cannabidiol products.
Unable to advertise on Facebook and Google, this CBD company used programmatic display advertising in order to reach their target audience on the web and drive sales.
Display Advertising Fit:
Our programmatic display advertising services provide affordable, high-quality digital advertising for CBD, hemp, and cannabis products.
In addition, using a customized conversion tracking pixel, and retargeting pixel, this CBD company was able to retarget all visitors to their site with custom targeted display ads while they’re online.
With our conversion pixel tracking, they attributed purchases to their campaigns with an average $9 CPA (Cost Per Acquisition)!
By running retargeting ads to people who were already aware of their brand, the company was able to stay top-of-mind for their consumers and drive real online sales.
- CPA: $9 Average Cost Per Acquisition
- CTR: 0.26% Average Click-Through Rate
Premium Ad Placements On:
We Can Help You With Experienced Cannabis & CBD Display Ad Management!
If you’ve been frustrated with the marketing and advertising for your CBD or cannabis business, and you’re looking for an alternative outside of Google & Facebook, we can help you!
We’ve been running advertising online on Google search, on Facebook/Instagram, and YouTube since 2017, and we can do the same for you right now.
Our programmatic display ad partners allow for cannabis and CBD ads on popular websites! So there are no hoops to jump through to get your ads approved.
Contact us for a quote or call us for a free 30-minute consult.
We Ready To help You Grow!