How To Market a Dispensary:
A Comprehensive Guide for Retail Cannabis and Online Weed Stores

inside of a cannabis dispensary. How to market a dispensary

Table of Contents

9 Proven Tips For Dispensary Marketing That You Can Implement Today

Do you need to know how to market a dispensary effectively on a limited budget? Our cannabis digital marketing agency has the answers for you.

In an era where the cannabis industry is flourishing, effective dispensary marketing plays a pivotal role in the success of your retail cannabis store or your online weed dispensary.

With the evolving landscape of cannabis marketing, a strategic approach is required to navigate the unique challenges and regulations of this industry. 

In this comprehensive guide from our cannabis marketing agency, we will delve into various dispensary marketing tactics that can be employed to promote both retail cannabis stores and online weed dispensaries effectively. 

We will cover essential organic strategies like local SEO, link building, technical SEO, blog content writing, content marketing, and email marketing.

We’ll also discuss outdoor advertising, compliant Google advertising, compliant programmatic display advertising, and other relevant digital marketing techniques for cannabis dispensaries. 

Read on to learn about how to market a dispensary from our cannabis digital marketing agency’s experience with retail locations or online weed stores.

local seo for marketing a cannabis dispensary

1. Local SEO for Retail Cannabis Stores

Local SEO is an ideal digital marketing strategy that every cannabis marketing agency in Canada should be recommending to their retail dispensary clients.

This search marketing strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.

  • Google Business Profile Optimization: Claiming and optimizing your Google Business Profile (previously known as your Google My Business (GMB) page) is an essential first step in how to market a dispensary.

    We recommend populating your Google Business Profile with accurate information, appealing descriptions, high-quality images, and positive customer reviews. This improves your dispensary’s local search visibility.


  • NAP Consistency: Ensure consistency in your dispensary’s Name, Address, and Phone Number (NAP) across all online directories, social media platforms, and your website to enhance local SEO rankings.


  • Local Listings and Directories: Submit your dispensary to reputable local directories, cannabis-specific platforms like Weedmaps, and general business directories like Yelp to increase your online presence and attract local customers.


  • Local Keywords: Incorporate location-based keywords and phrases into your website’s content and metadata. This ensures your dispensary ranks higher in local search results.

    It also ensures you’re learning how to market a dispensary effectively!


Link Building Strategies for Online Dispensaries & Retail Cannabis Stores

Link building is a process in SEO where websites acquire backlinks from other sources to boost visibility and authority. These backlinks act as recommendations or votes of confidence for the linked website.

Quality and relevance of backlinks are key, as search engines use them to determine website rankings and to drive direct referral traffic.

Cannabis Directories

  • Seek out industry-specific cannabis directories and submit your dispensary’s information. These directories often have high domain authority, providing valuable backlinks which is essential to how to market a dispensary.

Influencer Collaborations:

  • Partner with influencers in the cannabis community to promote your dispensary. Influencers can create engaging content and endorse your products, driving traffic and credibility to your website.

Guest Blogging

  • Contribute guest posts to authoritative cannabis blogs or publications. This not only earns you backlinks but also establishes your dispensary as an industry expert.

Local Partnerships

  • Forge partnerships with other local businesses and cannabis-related organizations. Collaborative marketing efforts can expand your reach and build your dispensary’s reputation and help optimize how you market your dispensary.


3. How To Market a Dispensary Using Technical SEO for Weed Websites

The following high-level tactics are what our cannabis digital marketing agency uses in our technical SEO process for all dispensary websites.

  • Mobile Optimization: Optimize your website for mobile devices to accommodate the growing number of users accessing the internet via smartphones and tablets. Mobile-friendly websites receive higher search engine rankings.


  • Page Speed: Improve your website’s loading speed through image compression, browser caching, and code optimization. Faster load times enhance user experience and boost search engine rankings.


  • Schema Markup: Implement schema markup to provide search engines with structured data about your dispensary. This improves your chances of displaying rich snippets in search results, increasing click-through rates.


  • SSL Certificate: Secure your website with an SSL certificate to build trust with your customers and gain a ranking advantage from search engines.


4. Blog Content Writing and Content Marketing

Cannabis content is essential for improving a dispensary website’s SEO. It attracts organic traffic through keyword optimization and enhances the website’s structure.

Engaging cannabis-oriented content encourages link building, social sharing, and signals search engines of the website’s relevance and authority.

  • Educational Content: Create valuable and educational blog content, such as cannabis guides, product reviews, dosage recommendations, and the latest industry updates. This positions your dispensary as a reliable source of information.


  • Keyword Research: Conduct thorough keyword research to identify trending topics and frequently asked questions related to cannabis. Use these keywords to optimize your blog content and attract organic traffic.


  • Video Content: Incorporate video content on your website and social media platforms. Video marketing can significantly increase engagement and provide customers with visual information about your products and dispensary.


  • Infographics and Visual Content: Create visually appealing infographics and visual content that simplify complex information and make it shareable. This can increase your brand visibility and attract backlinks.


  • User-Generated Content: Encourage your customers to generate content about their experiences with your products or dispensary. User-generated content, such as testimonials and reviews, builds trust and credibility.


5. Email Marketing for Customer Retention

Email marketing for a cannabis dispensary enhances customer retention through direct and personalized communication, tailored promotions, and exclusive discounts. It enables targeted messaging based on customer preferences and demographics, fostering loyalty and engagement.

Additionally, email automation features allow for timely reminders, reorder prompts, and personalized recommendations, boosting convenience and driving repeat purchases.

Newsletter Subscription

  • Offer a newsletter subscription on your website to collect email addresses. Use email marketing software to send regular newsletters with updates, promotions, and educational content.

Segmented Email Campaigns

  • Segment your email list based on customer preferences, purchase history, or location. Send targeted emails with personalized recommendations and exclusive offers to increase customer engagement.

Automated Workflows

  • Set up automated email workflows triggered by specific actions or events, such as abandoned carts or birthdays. This ensures consistent communication with your customers and encourages repeat purchases.

Customer Surveys

  • Conduct surveys to gather feedback and insights from your customers. This helps tailor your marketing strategies and improve the overall customer experience.


6. Social Media Marketing

Social media marketing benefits cannabis dispensaries by offering targeted reach and cost-effectiveness, enabling them to showcase products and promotions. It fosters customer engagement, loyalty, and community building through interaction with followers.

Additionally, well-crafted content can be shared organically, expanding brand awareness within the cannabis community and beyond.

Platform Selection

  • Identify the social media platforms most popular among your target audience, such as Facebook, Instagram, Twitter, or TikTok.

    Establish a strong presence on these platforms to engage with your customers. You may find this is the best tactic on how to market a dispensary.

Influencer Marketing

  • Collaborate with cannabis influencers on social media platforms to promote your products and dispensary.

    Influencers can create sponsored content, host giveaways, and drive brand awareness.

User Engagement

  • Respond promptly to comments, messages, and mentions on social media. Engage with your audience, answer questions, and address concerns to build trust and loyalty.

Social Media Advertising

  • Utilize targeted social media advertising to reach a wider audience.

    Platforms like Facebook and Instagram offer precise targeting options based on demographics, interests, and behaviours.

how to market a dispensary with outdoor advertising

7. Use Outdoor Advertising & Local Events To Market a Dispensary

Outdoor advertising can significantly enhance a cannabis dispensary’s retail sales by increasing brand visibility and attracting a wider audience. By strategically placing advertisements in high-traffic areas, dispensaries can effectively reach potential customers and generate more foot traffic.

  • Billboards and Signage: Strategically place billboards and signage near your retail location to increase brand visibility and attract local customers.


  • Event Sponsorship: Participate in local cannabis events, trade shows, or community gatherings. Sponsorships provide opportunities for brand exposure and networking with potential customers.


  • Printed Collateral: Distribute flyers, brochures, and other printed materials within your local community. Ensure compliance with local regulations and include QR codes or unique landing pages to track the effectiveness of your offline marketing efforts.


8. How To Market a Dispensary With Compliant Google Advertising

Google search advertising can enhance a cannabis dispensary’s online and retail sales by effectively targeting relevant customers actively searching to buy weed online or near them.

It offers extensive reach, precise targeting, and measurable results, enabling dispensaries to increase brand visibility, attract qualified leads, and optimize marketing efforts.

Our cannabis marketing company offers Google search advertising management and optimization for licenced retail dispensaries as well as online weed stores.

  • Ad Copy and Landing Pages: Craft compelling ad copy that adheres to Google’s advertising policies. Create specific landing pages that comply with local regulations and include age verification measures.


  • Keyword Targeting: Select relevant keywords and phrases to target your ads to potential customers actively searching for cannabis-related products or dispensaries.


  • Remarketing Campaigns: Set up remarketing campaigns to target users who have previously visited your website but haven’t made a purchase. Remind them of your dispensary through targeted ads, encouraging them to return and convert.

dispensary marketing ideas and cannabis advertising

9. Compliant Programmatic Display Advertising to Market a Dispensary

Programmatic display advertising benefits retail cannabis dispensaries by enabling precise audience targeting, real-time campaign optimization, and cost-efficiency.

It helps dispensaries reach a relevant audience, refine campaigns based on performance data, and automate the ad buying process for maximum impact and cost savings.

Programmatic Ad Networks: Collaborate with programmatic ad networks that specialize in compliant cannabis advertising. These networks have experience navigating the unique regulations of the industry and can provide effective targeting options.

Geo-Targeting: Utilize programmatic advertising platforms to target specific geographic areas where your dispensary operates. This ensures your ads reach the most relevant audience.

Display Ad Compliance: Create display ads that comply with local regulations, including appropriate disclaimers, age restrictions, and cannabis-related restrictions. Regularly review your ad creative and landing pages to ensure compliance.

We Know How To Market a Dispensary!

Effectively marketing a retail cannabis store or online weed dispensary requires a comprehensive digital marketing strategy that aligns with the unique challenges and regulations of the cannabis industry. 

By implementing the digital marketing tactics outlined above, our cannabis and CBD marketing agency can successfully attract targeted customers by promoting your dispensary, increasing brand awareness, and boosting website traffic and online sales.

When seeking professional assistance in marketing your cannabis dispensary, consider Cola Digital, a highly experienced and trusted cannabis dispensary marketing agency. 

With our in-depth knowledge and expertise, our dispensary marketing team can help navigate the complexities of marketing retail cannabis stores and online dispensaries, ensuring compliance and driving the success of your business.

Contact us today for a free 30-minute consultation or to request a quote & solve how to market a dispensary.

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