Dispensary Marketing Ideas For Every Cannabis Retail Store
So you need effective dispensary marketing ideas and tips to market your marijuana dispensary, right? Good stuff, we can help you! Facebook ads for dispensaries are certainly a good option, but there are also several other digital marketing ideas for your dispensary marketing.
We believe in an omnichannel approach for your dispensary marketing plan. This includes a strategic mix of the following digital marketing channels:
- Engaging eCommerce Dispensary Website
- Social Media Advertising for Dispensaries (Facebook, Instagram, Twitter, LinkedIn)
- Google Ads for Dispensary Marketing (Search Network, Display Network, YouTube)
- Search Engine Optimization for Dispensaries (SEO)
- Content Marketing (ebooks, Infographics, blog articles)
- Social Media Management
Can Dispensaries Advertise on Facebook?
Yes and no. Simply because almost anybody can advertise on Facebook. The keys to advertising your dispensary on Facebook are creativity, copywriting and targeting/retargeting.
While it’s a fact that for now, Facebook, Google, and Bing do not allow the advertising of legal recreational cannabis and medical marijuana, that doesn’t mean it isn’t still possible!
Our team has actually been able to advertise medical marijuana on Facebook since 2017. To learn more about how we were able to use copy and creativity to advertise directly to medical marijuana growers read the case study.
Facebook Ads For Dispensaries
With some engaging imagery, video advertising, and creative copywriting we believe that creating Facebook ads for dispensaries is all about creating awareness and driving traffic to your website store or your retail environment.
We craft in-depth user-marketing personas to understand your target demographic. We use this information to produce the right type of content to amplify the brand awareness of your dispensary and to creatively engage this group.
This allows us to grow your social media following and to create custom audiences from everyone who’s interacted with your dispensary content on social media.
We set up customized retargeting campaigns to remarket to these “warm” users and pull them through your dispensaries marketing funnel.
We do understand that we are in a tightly regulated industry, but we also understand that there are opportunities abound! Cannabis dispensary marketers are fortunate to have a wide array of digital marketing tools at their disposal.
The good news is the dispensary marketing and advertising landscape is changing, along with the cannabis industry as a whole. As marijuana companies and dispensaries adjust to laws while recognizing opportunity, it’s only a matter of time before more opportunities open up.
Dispensary Marketing Ideas
ColaDigital is ready to help you execute your dispensary marketing ideas. Our team will work with your team to execute our strategic dispensary marketing tips and tactics.
If you need relevant, high-quality content for your website or dispensary marketing strategy, we offer professional cannabis content marketing services.
Our team will also create and manage your daily social media content on Facebook & Instagram.
Contact us today to start the conversation!
What People Say About Our Work
“Vee is awesome, super honest and a nice guy. He goes above and beyond, I would definitely recommend him to others. Best SEO services for the Cannabis industry. Thank you!”
Daniel Lynes | Co-Owner | TheBakeryCannabis.ca | Toronto, ON
“I wanted to share that we’ve gone with an agency out of Canada that has built a Hemp/CBD/Cannabis client practice.
They don’t do anything else. Price + personality + expertise all line up very well for us.”
Daniel Stoops | Founder & COO | Danodan.com | Portland, OR, USA.
We recently hired Vee and his team at Cola Digital to be in charge of our SEO and blog content services. We wanted a company that was knowledgeable in the cannabis space and could tailor our marketing strategies to coincide with where the industry is and where it is headed. After roughly 5 months of working with ColaDigital, we can confidently say that we made the right choice and we have seen more traffic to the site and more leads coming in.
We highly recommend ColaDigital to anyone looking for a reputable and trusted marketing company who knows what they are doing!”
Don Henke | Sales Manager | MMI Agriculture
Thank you very much for being easy to work with, that has been such a help during the crazy past couple of months launching our CBD brand.
Matt Nasca | E-Commerce Manager | Hempulent CBD
“Vee, I want to thank you for following thru on all the things you said you would do.
We have used companies like yours before and it was a bust!
You have been a joy to work with. Thank you!”
Maryann Stanger | Owner | Zatural.com
“Vee and his team at ColaDigital are outstanding!
Vee delivers on everything he says he will- a big plus in this online world with so many flies by night operations.
We have contracted ColaDigital for multiple engagements- all are delivered by the date promised; a very organized and well-planned organization.
Looking forward to working with Vee and his team for the long term!”
Aaron Byers, Co-Owner, cvBotanicals.com
“Vee and his team have been instrumental in growing my conference and expanding our reach to new audiences. They were patient with my learning curve, very accessible, responsible in handling my account budget and thorough in their reporting. I have the utmost confidence in ColaDigital.ca to help us achieve our marketing goals.”
Glenna Cairnie, Canadian Greenhouse Conference
“Vee and his team at ColaDigital.ca bring energy and creativity to everything they do. From community management to web design, to performance marketing, I can trust ColaDigital.ca to bring fresh thinking and strategy to the table.
A huge benefit of working with ColaDigital.ca is their ability to dissect the customer experience, whether it be online or offline.
Through analysis and collaboration ColaDigital can help you accomplish your goals, whether your goal is to acquire new customers or sell more to existing, ColaDigital.ca have the strategic thinking to help you stand out from the crowd.”
Mick Higgins, CMO, Caddle Inc.
“I’ve been around the viral marketing scene for almost 20 years, and what Vee has done with Nightmares is at the top of my list of amazing. So good in fact, that I spotlighted him in one of my books as the example of how to do viral marketing right. Besides being a good guy and smart as a whip, he understands community and viral marketing better than most.”
Scott Stratten, @UnMarketing