Revolutionizing Cannabis E-commerce: The Ultimate Solution for Dispensary Revenue Growth
Is your retail cannabis dispensary website stuck with an outdated embedded menu?
Is your current dispensary website design struggling to keep up with the intense competition for online visibility and higher search engine rankings?
If so, our cannabis website development team has some exciting news that has been proven to boost your revenue by double digits (see the video testimonial below)!
Imagine having a new e-commerce cannabis website designed and developed to be branded, SEO-friendly (no I-frames), with the ability to have products popping up in Google searches with images, text, pricing, and a link that leads eager customers straight to your store!
Now imagine ditching your embedded menu for a complete e-commerce platform that puts you in full control of your brand, lucrative cannabis consumer data, and customers’ buying experience.
I’m talking about a game-changer in cannabis website development for your online visibility, website traffic, in-store footfall, and, ultimately, your revenue.
While many retail cannabis dispensaries lack the resources to create a robust e-commerce platform, the solution below is actually very affordable for small to medium-sized cannabis stores with 3-5+ locations.
Generic cannabis website designs fail to stand out in a crowded marketplace and a limited online presence restricts sales and brand recognition.
So what’s the solution?
Breadstack (link below): A revolutionary e-commerce cannabis website development solution. Implemented by ColaDigital.ca, a leading cannabis SEO agency. Breadstack will integrate easily with Cova and Greenline POS systems.
Our Promise: This cannabis website development platform implemented by our cannabis website development developers will boost revenue, enhance SEO, and elevate your dispensary’s online presence.
Read on to learn more about this cannabis website development solution and how we can help you sell more weed online!
The Pain Points of Traditional Cannabis Dispensary Website Development
It might be time for an upgrade, right?
I’m almost certain that you will relate to some, if not all of, the four pain points below for your cannabis website development.
1. Your Current Website is Not a Real E-Commerce Website
If your dispensary website design uses an embedded menu, you basically have an “informational” website and not a real “e-commerce” website.
What does this mean? What’s the difference?
An “informational” website primarily provides information to visitors. It typically includes content such as articles, blog posts, FAQs, and contact information.
The main goal of an informational website is to educate, inform, and engage visitors about a particular topic, product, service, or organization.
It’s very likely that your cannabis website developer created an informational site and for e-commerce to take place, you probably had them embed a menu from one of the all-in-one technology platforms for e-commerce.
If this is the case, your dispensary website will not be a true e-commerce experience with true e-commerce functionality for your customers.
An “e-commerce” website is designed to sell products or services online. It includes features such as product listings, shopping carts, payment gateways, and order processing systems.
Further, a real e-commerce website that is optimized correctly by a cannabis SEO agency will have its category and product pages indexed in Google search results for cannabis-related searches.
This isn’t possible with your current embedded menu.
2. Limited Functionality
One of the biggest roadblocks to online success for retail dispensaries is the extreme lack of functionality in the current cannabis website development landscape due to the embedded menu and your non-traditional e-commerce experience.
As you learned above, a real e-commerce website is designed to sell products.
This means a real cannabis dispensary website design should be designed to sell products and allow you to showcase your products like every other e-commerce store.
Am I wrong?
Static Menus = No Branding & No Rankings in Search
Many cannabis dispensary website developers are forced to implement and embed static menus with minimal product information. I bet customers love that!
Product pages for cannabis should be ripe and ready to be found and indexed by Google for weed-related searches, right?
If I’m looking for a new pair of shoes and I search “size 10 pair of Addidas Superstar shoes”, I should be able to find that product in one click, right?
So then why can’t a customer in your city/town search for “Animal Face Pre-Rolls” and find that product, with a photo and price point, that links to your dispensary menu?
The answer: because you don’t have a real and true e-commerce website and your embedded menu does not allow for product pages to be indexed and visible in search results.
That’s why you need to consider some strategic cannabis website development and upgrade the e-commerce on your current dispensary website design using Breadstack!
Is Your Cannabis Website Development Stuck in the Past?
Imagine enticing customers with just a text-based menu, lacking the visual appeal of high-quality photos and videos.
They can’t learn about the unique features of each strain or browse educational content to make informed decisions.
This static approach fails to capture the essence of your product variety and hinders your ability to educate customers.
Furthermore, the absence of e-commerce features puts you at a significant disadvantage.
Today’s customers expect the convenience of online shopping, and a traditional website limits your sales potential to walk-in traffic.
You’re missing out on valuable data on customer preferences and the ability to reach a wider audience to skyrocket your sales. You’re actually giving that valuable data away to your all-in-one provider with the embedded menu.
It might be time to ditch the outdated website and embrace a solution that allows you to showcase your products, educate your customers, and unlock the full potential of online cannabis sales.
Our cannabis website developers can help you get started. Contact us to schedule a demo!
3. Generic Design of Dispensary Menus
I’m guessing your cannabis website development includes a generic menu that looks similar to your competitor’s menu. I’m sure you realize that generic doesn’t grow sales.
Some dispensary website platforms offer cookie-cutter cannabis website development templates that fail to reflect the unique character of your dispensary.
Imagine a high-end craft cannabis shop forced into a template designed for a mass-market dispensary.
This disconnect between your brand and your online presence alienates customers and makes it difficult to stand out in a crowded marketplace.
Think of your website as your dispensary’s digital storefront. A clunky, confusing website with slow loading times and unclear navigation is like having a disorganized, dimly lit physical store.
Customers will get frustrated and bounce, taking their business elsewhere. A user-friendly )and SEO-friendly) experience, on the other hand, keeps visitors engaged, allows them to find what they need quickly, and ultimately drives sales.
4. SEO Challenges
Each and every dispensary website that uses an I-frame with an embedded menu will have extreme difficulty ranking on search engines for key cannabis-related terms.
This means you have very limited online visibility and the inability to rank for transaction-oriented search phrases related to specific cannabis products.
That’s not something you want to hear if you’re in the highly competitive industry of retail cannabis.
Why do I-frames suck for your SEO, your search engine rankings, and your online visibility?
Google doesn’t index iFrame content with the URL because, in most retail dispensary cases, the iFrame comes from another website (i.e. your current online menu provider) with a different URL.
In today’s digital world, invisibility equals lost sales. Many traditional dispensary websites struggle to rank on search engines for key terms like “cannabis strains” or “indica edibles.”
This is because search engines prioritize websites with relevant, high-quality content.
A static menu simply doesn’t provide enough information to convince search engines your site is valuable. This lack of SEO optimization keeps you hidden from potential customers searching for the products you offer.
Further compounding the issue is an outdated website structure.
Imagine a library with books piled haphazardly on the floor. Search engines have a tough time crawling and indexing websites that lack clear organization and internal linking.
This means potential customers won’t find your dispensary through organic searches, limiting your website traffic and hindering your ability to reach new customers.
Limited content and outdated website structure hinder organic traffic, reduce website traffic, in-store traffic, and online revenue.
It might be time for an upgrade. Our cannabis website developers can help you get started. Contact us to schedule a demo!
How Breadstack Revolutionizes Dispensary E-commerce
In a nutshell, our partners at Breadstack have created a dispensary e-commerce solution that is SEO friendly and is proven to grow your sales and online visibility.
This complete e-commerce platform for dispensaries allows you to:
- Manage inventory, process orders, and fulfill deliveries seamlessly.
- Secure payment gateways ensure a smooth and safe customer experience.
- Offer a variety of delivery options for customer convenience.
When combined with a comprehensive local SEO strategy for dispensaries implemented by ColaDigital.ca, we can help you outrank competitors and drive more visitors to your site with search engine-optimized product pages that rank high in Google.
These benefits include:
- Product pages that get indexed by Google, helping customers find you in product specific searches.
- A fully responsive design ensures customers can buy from you on mobile, tablet or desktop.
- Tight integration with Google Analytics & Search Console to help you make better decisions.
Why is this important to revenue growth for your dispensary?
Product-specific search traffic converts to a sale more often than from “dispensary near me”.
In addition, when someone searches using “dispensary near me”, if you’re lucky and have a well-optimized website, the user will find you.
But, they’ll also see all of your local competitors with that search.
Why are product-specific searches important to revenue growth?
If a potential customer searches “Buy Amnesia Haze”, and you are using Breadstack with your website SEO-optimized by ColaDigital.ca, the user will see a link to this product that leads to your online store!
Highly search-optimized product pages attract cannabis shoppers with high purchase intent.
Breadstack is an SEO Powerhouse for Product Visibility
Forget relying on chance encounters. Our expertly crafted WordPress themes are meticulously optimized by professional cannabis website designers and dispensary SEO experts to ensure your product pages rank high in search results for specific cannabis terms.
This translates to droves of qualified customers actively seeking your products landing right at your digital doorstep. No more waiting for them to stumble across your website – you’ll be the first stop for their cannabis needs.
Streamlined Buying Journey & Google Boost
Our cannabis website development helps convert eager customers into loyal fans with a seamless buying experience.
Our WordPress themes for cannabis website development make showcasing your products a breeze, allowing shoppers to find exactly what they’re searching for quickly.
Plus, you can strategically place product carousels throughout your website, including blog posts, to spark purchase interest anywhere.
Google is even taking notice, featuring these carousels in top search results.
So, ditch the outdated iFrame websites and embrace a solution that positions your dispensary for success in the ever-evolving cannabis e-commerce landscape.
Enhanced Customer Experience
Interactive product menus with detailed descriptions, high-quality images, and customer reviews.
Personalized recommendations based on past purchases and browsing history.
Loyalty programs and targeted promotions to drive repeat business.
Imagine a world where your dispensary website transforms from a static menu to an interactive product haven. The Breadstack platform boasts features that not only showcase your products beautifully but also cater directly to your customers’ needs:
Engaging Product Exploration
Detailed descriptions, high-quality images, and even customer reviews bring your products to life.
Customers can delve deeper, understand the unique qualities of each strain or product, and make informed decisions.
A Personal Touch
Gone are the days of generic recommendations. Breadstack leverages past purchases and browsing history to suggest products tailored specifically to each customer.
This personalized approach fosters a sense of connection and encourages exploration, leading to a more satisfying shopping experience.
Rewarding Loyalty
Breadstack understands the importance of fostering repeat business. Loyalty programs and targeted promotions reward your existing customers, keeping them coming back for more.
It’s a win-win: they discover new favourites, and you build a loyal customer base.
The Competitive Advantages of Breadstack
As you can see from the features discussed so far, upgrading your cannabis website development with Breadstack for e-commerce and ColaDigital for a custom local SEO strategy are the competitive advantages you need to increase revenue.
1. Stand Out from the Crowd
Crafting Your Dispensary’s Digital Identity:
No cookie-cutter templates! Breadstack empowers ColaDigital.ca to design a unique and captivating online storefront that reflects your dispensary’s essence.
Imagine a website that mirrors your brand identity, whether it’s vibrant and playful, sophisticated and luxurious, or focused on community and education.
This level of customization allows you to showcase your personality, connect with your target audience on an emotional level, and set yourself apart from the competition.
Customers are drawn to brands they resonate with, and a website that reflects your unique identity is a powerful tool for building brand loyalty and attracting new customers.
Elevating the Online Shopping Experience:
In today’s dispensary world, a seamless and enjoyable online shopping experience is crucial for success. Breadstack goes beyond static menus to offer features that make browsing and buying pleasurable for your customers.
High-resolution product images with zoom functionality allow for close inspection, while detailed descriptions and customer reviews provide all the information needed to make informed decisions.
Easy navigation, intuitive search functions, and secure checkout processes ensure a smooth and frustration-free experience that keeps customers coming back for more.
Building Lasting Relationships with Your Customers:
Increased brand recognition and customer loyalty are the hallmarks of a thriving online business. Breadstack equips you with the tools to cultivate these valuable relationships.
A captivating online storefront that reflects your brand identity fosters trust and recognition, while a superior online shopping experience keeps customers satisfied and engaged.
Additionally, features like loyalty programs and targeted promotions reward repeat customers, incentivize them to explore your product selection further and create a sense of community around your dispensary.
The more satisfied and valued your customers feel, the more likely they are to become loyal brand advocates, promoting your dispensary to their network and contributing to your long-term success.
2. Boost Sales and Revenue
Turning Visitors into Valued Customers:
A beautiful website is only half the battle. Our cannabis website development program with Breadstack goes a step further by converting website traffic into loyal customers with an intuitive and user-friendly experience.
Our approach boasts clear menus, intuitive search functions, and a streamlined checkout process, ensuring a smooth journey from browsing to buying.
Additionally, features like product carousels and “frequently bought together” sections nudge customers towards relevant products, increasing the average order value and boosting your sales.
Strategic Promotions for Maximum Impact:
Our platform unlocks powerful upselling and cross-selling opportunities through targeted promotions.
Imagine suggesting complementary products based on a customer’s chosen strain, or offering exclusive discounts on new arrivals.
By leveraging past purchase data and browsing behaviour, we can personalize promotions that resonate with each customer.
This strategic approach not only increases sales but also creates a sense of value and encourages further exploration of your product selection.
Data-Driven Decisions for Success:
Knowledge is power in cannabis digital marketing. Breadstack provides valuable insights into customer behaviour and preferences.
You’ll have access to real-time data on what products are selling well, which demographics shop at your dispensary, and what pages on your website receive the most traffic.
This valuable information allows you to optimize your online marketing strategy with laser focus.
You can tailor your product selection, craft targeted promotions, and refine your website content to better cater to your customers’ needs.
By leveraging data effectively, you can make informed decisions that maximize your return on investment and propel your dispensary’s online presence to even greater heights.
Getting Started with Breadstack and ColaDigital.ca
A Seamless Implementation Process:
Ready to level up your dispensary’s online game? Breadstack makes the transition smooth and stress-free.
The ColaDigital.ca crew will guide you through every step, from initial setup to launch.
Whether you want to keep your current vibe or completely redesign your website, we’ve got you covered.
Bonus: We’re pros at integrating Breadstack with popular cannabis POS systems like Cova and Greenline.
Plus, our ongoing support ensures your website stays optimized for peak performance.
So ditch the outdated website and embrace the future of cannabis e-commerce with confidence!
Return on Investment:
Here’s what you can expect from using Breadstack when upgrading your cannabis website development to a true e-commerce platform.
I encourage you to check out ARCannabis’s website. They are Vancouver’s largest independent dispensary company. Check out the menu and product pages and note the difference with no iframe embedded menus!
ARCannabis reports increasing its online sales by 35% since implementing Breadstack. Boom! You can also check out their video testimonial below:
Upgrade Your Cannabis Website Design Today With SEO-Friendly Breadstack
Tired of a static dispensary website hindering your online sales?
Breadstack, implemented by SEO experts ColaDigital.ca, is a revolutionary solution designed to transform your website into a revenue-generating powerhouse.
Breadstack is a revolutionary solution designed to transform your dispensary website into a sales machine.
Unlike traditional websites with limited menus, Breadstack creates SEO-friendly product pages that rank high in Google searches. This drives qualified traffic directly to your online store, boosting sales.
Breadstack also elevates your customer experience. It replaces static menus with an interactive product haven featuring high-quality images, detailed descriptions, and customer reviews.
This empowers informed decisions and a satisfying shopping journey for your customers.
In addition to a stellar customer experience, Breadstack provides a complete e-commerce platform for seamless inventory management, secure order processing, and convenient delivery options.
If you’re looking to stand out from the crowd, Breadstack allows you to craft a unique and captivating online storefront that reflects your brand identity.
It also offers strategic promotions and data-driven insights to maximize your return on investment.
With Breadstack and ColaDigital.ca, you can unlock the full potential of online cannabis sales.
Contact us today to set up a demo with Breadstack!